Personal Brand Strategist

About Milele:

Milele is a dynamic, multi-vertical organization operating across automotive, mobility, real estate, and technology sectors. Our businesses include Milele Corp, Milele Car Rental, Milele Properties, and Milele Tech, each committed to delivering excellence in its domain. We are looking for a Senior Performance Marketer to drive measurable growth through data-driven performance campaigns across all our verticals.

About the Role:

We are seeking a highly skilled Content & Personal Brand Strategist to join our Dubai office. This role will be responsible for maintaining and elevating the personal brand of our founder/leadership, ensuring it is consistently impactful across all verticals: automotive, car rental, real estate, and tech.

The strategist will oversee the personal brand's digital presence, develop a strong storytelling framework, and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.

Key Responsibilities:

Brand Positioning & Strategy

• Define, refine, and upscale the personal brand strategy across all verticals.
• Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).
• Build a clear positioning framework that connects personal brand values to business goals.
  
  
  

Content Development & Management

• Create and manage content calendars for short-form, long-form, and thought-leadership pieces.
• Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.
• Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.
  
  
  

Social Media Growth & Engagement

• Drive audience growth, engagement, and influence across digital platforms.
• Monitor analytics and optimize performance of personal brand content.
• Identify emerging trends and leverage them to maintain relevance and authority.
  
  
  

Collaboration & Leadership

• Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.
• Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).
• Manage agency or freelancer collaborations when required.
  
  
  

Requirements

• Proven experience (2 - 3 years) in content strategy, personal branding, or digital marketing, preferably across multiple industries.
• Strong understanding of social media platforms, audience psychology, and storytelling frameworks.
• Demonstrated success in building or scaling personal brands (CEO, influencers, thought leaders).
• Excellent communication, copywriting, and project management skills.
• Ability to work in a fast-paced, multi-vertical environment and adapt quickly to changing priorities.
• Creative mindset with a data-driven approach to content performance