PPC & SEO Growth Specialist
Loyal To Cumbria
Date: 2 weeks ago
City: Abu Dhabi
Contract type: Full time
We are looking for a PPC & SEO Growth Specialist to drive traffic, leads, and revenue through paid search campaignsand organic SEO strategies. This role focuses on growth-driven marketing, optimizing campaigns across channels to maximize ROI and business impact.
The ideal candidate is strategic, analytical, and creative, with a strong understanding of both PPC and SEO techniques.
Key Responsibilities
The ideal candidate is strategic, analytical, and creative, with a strong understanding of both PPC and SEO techniques.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and other platforms.
- Develop and implement SEO strategies to improve search rankings, traffic, and conversions.
- Conduct keyword research, competitive analysis, and audience targeting to inform campaigns.
- Monitor, measure, and report on campaign performance, providing actionable insights for growth.
- Collaborate with content, creative, and development teams to optimize landing pages and ad copy.
- Manage ad budgets and bidding strategies to maximize ROI.
- Conduct A/B testing and other optimization experiments to improve campaign performance.
- Stay updated on industry trends, search engine algorithm changes, and emerging growth opportunities.
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
- 2–5 years of experience in PPC and SEO, preferably in a growth-focused environment.
- Strong analytical skills, with experience interpreting data to optimize campaigns.
- Proficiency with Google Ads, Google Analytics, Google Search Console, and SEO/PPC tools (SEMrush, Ahrefs, Moz).
- Excellent communication and collaboration skills.
- Google Ads and Google Analytics certifications.
- Experience with paid social campaigns (Meta, LinkedIn, YouTube Ads).
- Familiarity with CRO, A/B testing, and conversion optimization techniques.
- Knowledge of CMS platforms (WordPress, Shopify) and basic HTML/CSS.
- Competitive salary with performance-based bonuses.
- Flexible hybrid or remote work options.
- Opportunities for professional development, certifications, and growth.
- A collaborative, innovative, and results-driven work environment.
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