PR & Social Media Manager - IMEA (m/f/d)
CYBEX
Date: 2 weeks ago
City: Dubai
Contract type: Contractor

UAE / DUB
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.
Your seat to fill:
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.
Your seat to fill:
- Lead the planning and execution of regional PR and influencer campaigns, ensuring strategic alignment across regions and functions.
- Manage the local PR & Social Media agency and regional influencer programs including talent identification, campaign calendars, seeding strategy, product education, and campaign integration.
- Oversee campaign calendars, global toolkits, talent briefs, and reporting to drive consistent, high-quality implementation.
- Maintain close relations with influencers and brand ambassadors to ensure authentic, informed storytelling.
- Lead agency negotiations and performance reviews, ensuring partners meet KPIs and uphold brand standards.
- Work closely with the Head of PR & Social Media to streamline communications workflows and shape global strategic plans.
- Support cross-functional initiatives with brand, eCommerce, CRM, and events teams for fully integrated communications.
- Plan and manage brand events, including venue sourcing, contracts, guest lists, product presentations, and post-event reporting.
- Ensure all events align with brand storytelling, create high-impact experiences, and reflect brand values across every touchpoint.
- Relevant experience in PR and Influencer Marketing, preferably in a global or regional capacity within the Lifestyle & Luxury segment.
- Strong understanding of international media and influencer ecosystems, especially across IMEA, with global campaign experience.
- Excellent project management skills with the ability to lead complex, multi-market initiatives from start to finish.
- Skilled communicator with strong interpersonal and stakeholder management abilities. Ability to speak in public is a plus.
- Fluent in English; proficiency in Arabic. Other languages is a plus.
- Experience working in matrixed or multicultural organizations.
- Open to occasional travel
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