Product Administrator, CRM

Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.

Think finance is stuffy? Think again.

We see Equiti as a new breed of broker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Product department would like to welcome a detail-oriented

Product Administrator, CRM in our office in Dubai

As a Product Administrator – CRM to support the configuration, maintenance, and day-to-day operations of our Customer Relationship Management platform. You will work closely with Product Owners, end users, and technical teams to ensure the system is optimized, issues are addressed promptly, and the CRM supports business growth across sales, service, and marketing functions.

Responsibilities

• Act as the first-line system administrator for the CRM platform (Salesforce)
• Manage user access, profiles, roles, and permission sets in line with security best practices
• Support daily operational tasks, including data integrity, system cleanups, and user troubleshooting
• Assist in the deployment of new features, including UAT coordination, release documentation, and stakeholder communication
• Collaborate with product managers, developers, and business users to ensure CRM functionality meets evolving needs
• Support change management activities, including training, documentation, and onboarding
• Monitor platform usage and performance, escalating technical issues where needed
• Assist in creating and maintaining dashboards, reports, automations, and workflows
• Ensure CRM configuration is aligned with data governance, compliance, and audit standards

Experience Requirements

• 2–4 years of experience in a CRM administrator or coordinator role, ideally in a fast-paced or regulated industry
• Hands-on experience with Salesforce or another major CRM platform
• Strong understanding of CRM architecture, data model, and user management
• Experience supporting cross-functional stakeholders in sales, service, or marketing
• Excellent attention to detail, documentation, and communication skills
• Familiarity with ticketing tools (e.g., Jira, ServiceNow) and agile environments is a plus
• Salesforce Administrator Certification is a strong advantage
• FinTech, brokerage, or financial services experience is a nice to have

Perks

Each of our offices has its special perks; be it ‘no ties’, free lunches, charity events, or a hybrid work policy – but whenever you walk into an Equiti office, you’re sure to see a friendly face. We encourage international collaborations and always keep our eyes open to how we can do more.

The benefits you can expect at your Equiti workplace include:

• Competitive salary package
• Performance-based bonus
• Medical insurance coverage for employees and family members
• Smart working options
• Employee wellness initiatives
• Personalized career development
• Company lunch in the office
• Regular company events

With energy, drive, and imagination, there’s no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.

Equiti is an equal opportunity employer.

“Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.