Programmes Development Unit Head JOB

Role purpose:

Provide strategic leadership and oversight to ensure the preservation, promotion, and innovative development of the Bait Al Gahwa program. Drive the overall vision, development, and execution of the initiative, which aims to safeguard traditional Emirati practices related to Gahwa making. Lead the design and integration of creative, cutting-edge programming while ensuring that these programs adhere to UNESCO’s Intangible Cultural Heritage standards. Work closely with internal departments and external entities, ensuring that programs align with the broader goals of DCT Abu Dhabi and the vision of Bait Al Gahwa. These cross-departmental collaborations are essential for successfully executing programs, reaching local and international audiences, and ensuring seamless implementation.

Key Responsibilites:

Leading on Programme Development:

• Contribute in execution the strategic direction and vision of the Bait Al Gahwa, ensuring alignment with DCT Abu Dhabi’s broader cultural heritage and preservation objectives.


• Drive the development of innovative programs that celebrate the traditional art of Arabic coffee-making and Majlis-hosting while incorporating creative methodologies and modern technologies.


• Ensure the execution of Bait Al Gahwa programs upholds the highest standards of cultural authenticity, innovation, and excellence, aligned with UNESCO's safeguarding practices for intangible cultural heritage.


• Collaborate with the Operations team to ensure the smooth execution of all programming and content related to Bait Al Gahwa. This collaboration will involve coordinating logistics, managing schedules, and overseeing the setup and delivery of events, training programs, and other activities. By providing clear direction and support, the Unit Head will ensure that all operational aspects are aligned with the program's objectives and executed seamlessly.


• Lead the development of systems and platforms that facilitate the training and engagement of Emirati youth, preparing them to become future heritage ambassadors while maintaining a balance between traditional heritage and modern creativity.

Creative Direction & Innovation:

• Spearhead the integration of creativity and innovative content across Bait Al Gahwa program, ensuring a fusion of traditional cultural elements with modern digital and interactive experiences.


• Work with Marketing to create digital content that highlights the uniqueness of the program while ensuring it engages diverse local and international audiences.


• Explore new technologies such as AR/VR, digital storytelling, and gamification to enhance participant engagement and expand the reach of Bait Al Gahwa to younger generations.

Stakeholder Management & External Relations:

• Cultivate and manage relationships with key stakeholders, including heritage experts, cultural organizations, educational institutions, and government entities to amplify the impact and visibility of the Bait Al Gahwa.


• Advocate for and represent the Bait Al Gahwa program at local, regional, and international cultural forums, festivals, and conferences, building strategic partnerships to further the program’s objectives.


• Foster collaboration with external partners and sponsors, ensuring that innovation is integrated into the program while preserving cultural heritage.


• Lead engagement with Emirati youth, ensuring their active participation through innovative, hands-on experiences facilitated by external and internal partnerships.


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  Cross-Departmental Collaboration:

  
  
  
  
  • Oversee the day-to-day programme planning and execution of Bait Al Gahwa, ensuring that programs are executed smoothly across all departments involved.
  
  
  • Provide clear guidance and the necessary resources to Operations and Marketing teams, ensuring alignment in the execution of events and marketing efforts.
  
  
  • Collaborate with internal departments to ensure all elements of Bait Al Gahwa program are coordinated, including logistics, marketing, and community outreach.
  
  
  • Ensure all programs are aligned with the department’s objectives, are efficiently executed, and meet the required deadlines and standards of excellence.
  
  
  
  
  
  

  Monitoring & Reporting:

  
  
  
  
  • Establish and track Programming related KPIs for the Bait Al Gahwa to measure the success and impact of the program, with a focus on creative output, community engagement, and audience expansion.
  
  
  • Provide regular reports to senior management, offering insights based on data-driven metrics and identifying opportunities for improvements and strategic adjustments.
  
  
  • Gather feedback from participants and stakeholders to inform future program developments and ensure continuous innovation in content and execution.
  
  
  
  
  
  

  Policies, Compliance & Safety:

  
  
  
  
  • Ensure compliance with DCT Abu Dhabi’s policies, processes, and procedures, with an emphasis on heritage preservation and cultural programming.
  
  
  • Uphold best practices for sustainability and environmental responsibility in all aspects of the program’s design and execution.
  
  
  • Adhere to Environment, Health, and Safety (EHS) guidelines, ensuring a safe and healthy environment for staff, participants, and guests.
  
  
  
  
  
  

  Cultural Heritage & Advocacy:

  
  
  
  
  • Promote and advocate for the preservation of Emirati cultural heritage, particularly in the context of Arabic coffee-making and Majlis-hosting, locally and internationally.
  
  
  • Drive efforts to maintain the highest standards of cultural integrity while being open to incorporating innovative trends in the industry.