Regional Marketing Manager - East

Synopsis

Let your career take off with the World’s Leading Airline, Etihad Airways. Work in the forefront of the airline and travel industry, with the airline that has reimagined the flying experience through its pioneering products and services.

If you would like to be involved in a true, transformational journey, now is the time. Our Global & Regional Marketing team report into the eCommerce, Digital, Marketing, and Loyalty (EDML) department – under our Commercial and Revenue pillar. EDML's focus is to grow core revenue and brand experience via consumer channels and supporting internal and external partners such as Corporate Sales and Abu Dhabi Tourism.

As a Marketing Manager for the Indian Subcontinent region, you will be responsible for cultivating commercial and strategic partnerships. You will collaborate with key internal departments (such as sales, revenue management, guest experience and finance) as well as key marketing teams (Digital, Social, Production, Brand), to ensure alignment and integration of cutting edge, commercial marketing strategies across your region.

Accountabilities

• Deliver Etihad’s Marketing strategy across a specific region to ensure alignment to overall targets.
• Implement market research initiatives on trends to develop effective marketing campaigns.
• Ensure the selection of the most effective and cost-efficient media to reach target customers with maximum impact and ROI.
• Identify areas of improvement and propose corrective actions in marketing plans across the region.
• Advise and support in the identification of the most effective channels to maximize marketing opportunities and commercial results.
• Review and report to top management on major risks and issues to ensure they are addressed effectively and on time.
• Report on initiatives to ensure proper monitoring of ROI.
• Design initiatives aimed at innovations identification and results improvements.
• Drive the development of online marketing strategies, to ensure alignment with Etihad’s marketing, sales, and communication objectives.
  
  

Education & Experience

• A Bachelor’s degree from a recognized university in a related discipline.
• 8+ years relevant work experience
• Strong project management and presentation skills
• Experienced marketer with clear commercial objectives and KPIs.
• Experience working with global agency partners as well as complex stakeholder groups.
• Experience working for a large organisation in the Indian Subcontinent
  
  

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

To learn more, visit etihad.com

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