Sales Account Manager (FLS/FF/FA)

NAFFCO Careers


Date: 1 day ago
City: Abu Dhabi
Contract type: Full time
Job Summary:

We are seeking a commercially driven and technically competent Sales Account Manager – Fire Fighting & Fire Alarm Systems with proven experience in Annual Maintenance Contracts (AMC) and the ability to lead and mentor a sales team. The ideal candidate will possess strong technical knowledge of fire fighting systems, fire alarm equipment, and FLS maintenance operations, combined with a successful track record in managing key accounts and driving team-based sales performance within the Abu Dhabi market.

Key Responsibilities – Sales, Technical Advice & Stakeholder Communication

  • Lead, coach, and support a sales team focused on Fire Fighting Systems, Fire Alarm Systems, and AMC contracts, ensuring achievement of individual and team sales targets and client retention.
  • Act as the primary commercial and technical point of contact for strategic and key accounts, providing guidance on system specifications, equipment selection, upgrades, testing, commissioning, and maintenance strategies.
  • Develop and implement sales strategies, account plans, and pipeline forecasts to drive growth in new installations, system upgrades, and AMC renewals.
  • Monitor sales performance, conduct regular reviews, and provide coaching, technical guidance, and commercial support to enhance team effectiveness.
  • Identify and drive cross-selling and upselling opportunities across fire alarm panels, detection devices, suppression systems, firefighting equipment, spare parts, and long-term service agreements.
  • Oversee preparation of technical-commercial proposals, tenders, and AMC quotations, ensuring accuracy, compliance, profitability, and alignment with client and authority requirements.
  • Coordinate with engineering, service, procurement, and operations teams to ensure technically sound solutions, efficient service delivery, and on-time project execution.
  • Conduct and review site surveys, system audits, and maintenance assessments, ensuring risks, assumptions, and exclusions are properly documented.
  • Lead client presentations and negotiations to balance compliance, reliability, and whole-life cost.
  • Ensure accurate use of CRM and sales management systems, maintaining visibility of pipelines, pricing, contracts, and AMC renewals.
  • Identify commercial and operational risks, guide the team in mitigation planning, and support resolution through cross-functional coordination.
  • Support the full contract lifecycle, including tender clarifications, negotiations, AMC mobilization, service oversight, and post-contract account management to ensure high customer satisfaction and repeat business.

Qualifications & Experience – Selling Skills, Technical Knowledge & Communication

  • Bachelor’s Degree in Engineering (Mechanical, Electrical, Fire Protection, or related discipline) – mandatory
  • 5–10 years of sales and account management experience in:
    • Fire Fighting Systems
    • Fire Alarm Systems & Equipment
    • Fire & Life Safety (FLS) installation and AMC maintenance services
  • Proven experience leading, mentoring, or managing a sales team, preferably within the fire protection or building services industry
  • Strong experience in the Abu Dhabi market, with established relationships with local authorities, consultants, contractors, and end users
  • Demonstrated success in winning, managing, and renewing fire protection projects and long-term maintenance contracts
  • Solid technical knowledge of fire fighting systems, fire alarm equipment, suppression systems, testing & commissioning, and maintenance practices
  • Strong understanding of UAE fire codes, standards, and authority approval processes
  • Proven ability to prepare, present, and negotiate technical-commercial proposals, tenders, and AMC contracts
  • Excellent leadership, communication, presentation, and stakeholder management skills
  • Proficiency in CRM systems, estimation tools, and MS Office; experience with ERP or service management systems is an advantage

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