Sales Lead, MEA

About The Role

At Versuni, our purpose is simple: We turn houses into homes.

In order to deliver on this promise, we stay relentlessly consumer obsessed, operate as one team across borders, and embrace an ownership mindset in everything we do. These principles define how we work, innovate and grow.

Anchored in these values, we are now looking for a Sales Lead who will elevate Versuni’s presence across the Middle East & Africa.

The Strategic Sales Lead will be responsible for shaping and executing the commercial strategy to drive sustainable growth and market leadership for Versuni in Middle East & Africa region. The role requires a seasoned Sales leader with a deep understanding of local market dynamics, strong customer engagement capabilities, and a proven track record in delivering revenue and profitability targets in a highly competitive and dynamic environment.

The Impact You’ll Make

Commercial Strategy & Execution

• Defines and implements the go-to-market strategy aligned with global and regional priorities
• Establishes our brand as the Category Expert Leader through strong retail & distributor partnerships
• Identifies new business opportunities and partnerships to accelerate growth
• Drives structural retail transformation by influencing shopper journeys by shaping retail behaviours through authority and vision

Customer and Channel Management

• Builds and nurtures strong relationships with key customers and distributors
• Leads annual negotiations, joint business planning, and ensures flawless execution of customer plans
• Optimizes channel mix and expands distribution footprint with a focus on modern trade, e-commerce, and emerging platforms

Sales Operations & Performance Management

• Drives sales performance through robust forecasting, target setting, and performance tracking
• Manages trade investments and ensures ROI-driven decisions

Cross-functional Leadership

• Leads, coaches, and develops a high-performing sales team
• Collaborates closely with Marketing, Finance, Supply Chain, and Global/Regional teams
• Provides strong commercial input into demand planning, pricing, innovation launches, and promotional planning

Market Intelligence & Insights

• Monitors competitive landscape, market trends, and consumer behaviour
• Translates insights into actionable plans and commercial innovation

The Skills And Knowledge You’ll Bring

• 10+ years of experience in sales and commercial leadership roles, ideally within consumer electronics and/or FMCG industries
• Team management experience is a must-have requirement
• Proven track record of managing multi-market distributor networks in the Middle East & Africa region
• Deep knowledge of the local market retail landscape and key accounts in Middle East
• Experienced in managing P&L
• Strong strategic thinking, analytical capabilities, and business acumen
• Proven ability to influence industry practices and shape retail ecosystems
• Excellent communication, negotiation, and stakeholder management skills

What We’ll Give You In Return

• Competitive base salary | benchmarked against top companies in the local market with a global footprint
• Competitive allowances | Housing Contribution for a better living, Transportation Allowance for commuting, Education Allowance for children, Mobile Allowance to ensure connectivity, Air ticket Contribution for self & family
• Performance-based incentive programs | based on your role, reflecting your contributions
• Top-tier medical insurance plan | offering best in class insurance plan, family included
• Additional day off | enjoy extra holidays to celebrate festivals such as Diwali, Easter & Christmas and your birthday
• Volunteering Policy | make a difference with encouraged community involvement for up to 5 days a year
• Product discounts | on selected Versuni products which are sold under the Philips brand
• An office that feels like home | easily accessible and modern office location with facilities around
• High growth environment | offering an exciting multinational work culture with local, regional and global stakeholders
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?