Segment Content Marketing & Campaigns Manager, Data Centers

What You’ll Do

The Segment Content Marketing and Campaigns Manager has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Data Centers segment. This is a pivotol role that will work closely with commercial leaders of the segment, business units, sales and field marketing organizations to design and develop integrated marcom campaigns that help position Eaton as a thought leader and preferred partner on the most important power management challenges facing customers. This role will drive measurable and significant improvements to customer preference for Eaton and demand generation for strategic revenue-generating products (hardware, software and services) and will achieve these objectives by delivering tailored and engaging content to support customers, as well as Eaton sellers, at all stages in their buying journey. This role will leverage regional and local input in the development of the campaign strategy and work closely with field teams to drive campaign activation and optimization.

Main Responsibilities

• Differentiating Eaton with an integrated marketing strategy that build engagement and trust between Eaton and its customers in that segment across all relevant geographies.
• Development of integrated marketing campaigns that drive demand generation for strategic revenue-generating offers (as defined by segment strategy teams) in the segment (hardware, software and services)
• Developing the campaign content and audience engagement strategy, as well as GTM approach (working closely with all relevant commercial and CoE leaders)
• Leading development of the segment message map and buyer journey maps (including definition of scenarios)
• Orchestrating development and continuous data-informed optimization of integrated campaign journeys
• Measurably contributing to the achievement of the segment growth plan by supporting buyers across each stage of their buying journey with highly relevant and useful content – accessible both through self-serve digital channels as well as the content used to support customer-to sales agent engagements
• Defining campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics
• Working closely with field marcom teams to constantly optimize campaigns based on all available engagement data.
• Overseeing the identification of all required sales enablement materials for both direct and indirect sellers so they are able to effectively convert demand generated by campaigns.
• Accountability: Campaigns this role develops must support and be aligned to Eaton’s strategic growth objectives for the segment they are responsible for supporting (rigorous standard planning process will be followed to ensure buyer needs at the center)
• Field marketing collaboration: Essential to closely involve field marketing in every stage of the process to ensure strong alignment and regional/local relevance of all integrated campaigns, field marketing experience a plus
• Data-informed: Build and optimize campaigns using a data-informed approach at all times
• Agile: The Segment Content Marketing leader will act as Product Owner of a Scrum team and as such will be responsible for ensuring an agile, customer-centric working methodology adhered to in how the team operates
  
  
  

Qualifications

• Minimum bachelor level degree from accredited institution
• 10+ years of marketing communications experience
• Industry experience from Data Centers
  
  
  

Skills

• Team Leadership experience
• Knowledge of agile/scrum; integrated campaign development; storytelling; message map creation
• Customer/market focus, change leader, business acumen
  
  
  

This is a remote role with a global exposure and can be performed anywhere in EMEA.

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