Senior Area Manager

JOB PURPOSE:

Plans and manages the day-to-day operations of the growing network of service stations within the assigned

geographical locations/areas (that includes convenience stores, Fuel Services, Car Wash, Lube Change, LPG

Services, Oasis Café, NGV Services) to ensure achievement of operational efficiencies, optimum client

experience and quality standards in line with the corporate guidelines and retail strategy.

KEY ACCOUNTABILITIES:

Operations Management

• Plans and manages the overall performance of all Service Stations within an area, working closely with the Service Station Managers/Assistant Manager/ in charge to oversee their operations, implement
  
  

improvements and report performance to Retail Division leadership in order to support the achievement of profitability and quality standards.

• Overseeing 14 stations with increased responsibility across all metrics, including financial, operational, people management, and HSE.
• Manages the effective resource planning of all stations ensuring timely availability of all material and adequately trained staff to manage peak hours and assure the delivery of optimum client experience
  
  

across all locations within the assigned area at all times, in line with the defined retail strategy and operational plans.

• Ensures high focus and attention to detail in matters related to customers and staff safety, customer service, staff presentation, and overall site cleanliness.
• Ensures that all stock lines are maintained in accordance with approved plans and set guidelines and promotional programs implemented in a timely and orderly fashion.
• Ensures stock wastage and shrinkage is maintained to the absolute minimal level to achieve optimum utilization of resources and operational efficiencies.
• Assess existing and future manpower and facility requirements of assigned Service Stations in accordance with projects carried out near the filling station that would boost or hinder demand and
  
  

proactively alert management for corrective action.

• Advises Service Station Managers on the necessary actions to be taken and recommends improvements to existing facilities/equipment where necessary to continually maintain world class quality standards, in line with the ADNOC brand image.
• Plans and undertakes regular inspection visits to each assigned Service Station (at least two times a week and/or whenever required), including inspection of building, equipment, safety and fire prevention
  
  

practices and provision of customer service, checking availability of main product, relevant items and submitting inspection reports to management for further reference/action.

• Manages the conducting of analysis and evaluation of various reports and records, such as daily statement of stocks and sales, record books and reconciliations as well as maintain the stock taking
  
  

process to avoid shortage and/or excess across the assigned area to review performance and take corrective action to support alignment with defined operational excellence standards.

• Manages the conducting of random audits of stock control statements for all products in the service stations (i.e loss and gain) and cash against records, investigating reasons behind differences in amounts, preparing justifications and re0porting to management. Ensures effective implementation of all inventory management policies and procedures across the assigned area, to support achievement of operational efficiencies and cost optimizations. Ensure proper layout of approved planogram and monthly promotion across station.
  
  

Sales Management

• Ensures that the assigned profitability and revenue targets for each station are met and in alignment with all business plans.
• Ensures the achievement of budgeted area sales, gross margin and operational cost targets and manage inventory shrinkage, cash reporting targets and balancing of daily banking transactions to achieve efficient financial management.
• Ensures that the price changes are implemented to achieve the operational efficiencies.
  
  

Standard Operating Procedures

• Ensures that all standard operating procedures (SOPs) are followed and adhered to by all staff members, including health and safety, security, cash handling, product quality, merchandising, and customer service.
• Monitors and evaluates the compliance of SOPs through regular audits and inspections and provides feedback and coaching to improve performance and address gaps.
• Implements and updates SOPs as required by the company or the local authorities and communicates any changes or issues to the relevant stakeholders.
• Ensures that all staff members adhere to the uniform standards and policies set by the company and maintain a professional appearance and hygiene at all times.
• Provides training and guidance on the proper use and care of uniforms and personal protective equipment (PPE) and monitors their availability and quality.
• Addresses any issues or complaints related to uniforms and PPE and reports any violations or damages to the management.
  
  

HSSE

• Ensures compliance with all health, safety, security and environmental (HSSE) regulations and standards in the workplace and promotes a culture of HSSE awareness and responsibility among staff members.
• Conducts regular inspections and audits to identify and eliminate any potential hazards or risks and implements corrective and preventive actions as needed.
• Reports and investigates any incidents, accidents or near misses involving uniforms, PPE or other equipment and follows up with appropriate measures to prevent recurrence.
• Provides timely and accurate HSSE reports and statistics to the management and external stakeholders and participates in HSSE meetings and committees.
  
  

Service Level Agreements

• Manages the execution of service level targets and direct the coordination with all functions to meet customer service expectations.
  
  

Customer Experience

• Promotes an appropriate sales and service culture across the defined area of responsibility which exceeds customer expectations in a cost-effective manner.
• Ensures provision of training for all retail service staff on services to assure achievement of optimum client experience.
  
  

Relationship Management

• Manages the development and maintenance of effective key business relationships with all relevant external/internal entities and all sections with the highest standards of business ethics, whilst promptly
  
  

attending to all critical issues in-order to ensure the services required by the organisation are delivered in the most effective manner.

Generic Accountabilities Supervision

• Plan, supervise and coordinate all activities in the assigned area to meet functional objectives.
• Train and develop the assigned staff on relevant skills to enable them to become proficient on the job and deliver the respective section objectives.
  
  

Budgets

• Provide input for preparation of the functional budgets and assist in the implementation of the approved Budget and work plans to deliver objectives.
• Investigate and highlight any significant variances to support effective performance and cost control.
  
  

Policies, Systems, Processes & Procedures

• Implement approved Unit / Divisional policies, processes, systems, standards and procedures in order to support execution of the work programs in line with Company and International standards.
  
  

Performance Management

• Contribute to the achievement of the approved Performance Objectives for the function in line with the Company Performance framework.
  
  

Innovation and Continuous Improvement

• Design and implement new tools and techniques to improve the quality and efficiency of operational processes.
• Identify improvements in internal processes against best practices in pursuit of greater efficiency in line with best Industry standards in order to define intelligent solutions for issues confronting the function.
• Identify business opportunities to improve customer service excellence and profitability.
  
  

Health, Safety, Environment (HSE) and Sustainability

• Comply with relevant HSE policies, procedures & controls and applicable legislation and sustainability guidelines in line with international standards, best practices and ADNOC Code of Practices.
  
  

Reports

• Provide inputs to prepare Section MIS and progress reports for Company Management.
  
  

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

• Bachelor’s Degree in Business Administration, Marketing or equivalent.
• UAE driving license.
  
  

Minimum Experience & Knowledge & Skills

• 10 years of experience in marketing, sales, or business development of which 5 years in retail fuel industry or in the oil and gas industry.
• Knowledge of the UAE market and its dynamics, especially in the downstream sector.
• Skills in developing and executing marketing strategies, campaigns, and plans.
• Ability to analyze market trends, customer needs, and competitor activities.
• Excellent communication, presentation, and negotiation skills.
• Proficiency in Microsoft Office and CRM software.
  
  

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