Senior Associate, Campaigns Management (National Talent) - Dubai DET

Qureos


Date: 1 day ago
City: Dubai
Contract type: Full time
Responsibilities

  • Support the development of campaign management strategy and related materials by conducting data analysis, collection and compiling activities; manage the day-to-day campaign execution activities and evaluation of campaigns
  • Conduct research based on the identified methods, objectives, data sources and timelines to build an understanding of trends, customer behaviors, visitor segments and possible dates in the region
  • Provide support in the development of regional campaign management strategies in alignment with overall DCTCM marketing strategy
  • Draft yearly regional campaign plans and conduct analysis to support the identification of scope, components, required investment levels, media frequency, engagement methods, target audiences and market mix
  • Propose organizations, celebrities and/ or influencers to be partnered with during the implementation of regional campaigns
  • Prepare materials (e.g. presentations, visuals etc.) to be used during meetings with prospecting partners (e.g. organizations, influencers, celebrities) to provide information on DET's campaigns
  • Attend brainstorming sessions to develop new campaign ideas and ensure all aspects of campaign planning and implementation are considered
  • Work on activities such as development of success measures, analysis on economic considerations and budget allocation/ optimization to detail new campaign ideas
  • Prepare presentation materials to be used during management meetings
  • Draft campaign briefs to be shared with agencies and ensure their alignment with approved campaign plans and details
  • Participate selection process of third party providers/ agencies and conduct follow-ups with the bidders if required
  • Communicate with third party providers (e.g. consultants, agencies) on day-to-day basis regarding to activities related to DET's campaign development and execution needs; exchange information and resolve inquiries
  • Handle the day-to-day roll out of campaigns to ensure delivery of all agreed campaign elements; escalate any unresolved issues
  • Manage the facilitation of production requirements such as organization of Pre-Production Meetings, shoot logistics, edits and material review, trafficking of assets to media partners
  • Draft campaign performance related reports and identify discrepancy areas for further investigation and analysis
  • Provide support content production activities by communicating with relevant internal and external parties and collecting information

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