Senior Brand Manager - FMCG

JOB TITLE

Senior Brand Manager - FMCG | MAF Retail | Corporate Head Office

Role Summary

The role holder is responsible for creating the long-term brand strategy and the development and implementation of marketing plans based on customer and shopper insights, to drive both short term sales and long-term growth. Working in partnership with the top markets, develop and grow brand equity by providing clear strategic guidance and by creating engaging & emotional communication campaigns to both maintain and grow our customer base.

ROLE PROFILE

• Support Director - Brand Marketing in developing high quality marketing campaigns through briefing and managing agencies & working with the internal creative team.
• Lead & coordinate with markets in the execution of marketing campaigns, building trusted relationships and ensuring on time & high-quality implementation.
• Work closely with other MarCom functions (Creative, Social, Performance Marketing etc.) to develop and execute holistic marketing plans in an efficient manner.
• Measure and report performance of all marketing campaigns and assess ROI & KPIs
• Support markets by sharing knowledge gathered from post-campaign analysis and data & insight learnings.
• Ensure consistency of brand visual identity & tone of voice across all channels & customer touchpoints
• Provide campaign playbooks to the markets on time and in full to ensure consistency & efficiency in the implementation of marketing and communication campaigns.
• Share latest trends, updates and best practices in media planning to the team and markets.
  
  

Requirements

• Bachelor’s degree in marketing, business or a related field
• 7+ years in Marketing experience in FMCG or Multinational companies, including mastering Marketing Planning, Brief Writing and Content Creation
• 2+ years of Retail experience is an advantage.
• Superior appreciation of time limitations, priorities and time allocation
  
  

What We Offer

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work from any country in the world for 30 days a year.
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.