Senior Executive - Marketing

Apparel Group


Date: 1 week ago
City: Dubai
Contract type: Full time
Job Description

  • This role involves collaborating with cross-functional teams, managing logistics, and ensuring smooth execution of events and campaigns from conception through completion.
  • The broad scope of the task requires interaction heavily with various departments.

Responsibility:

Campaign and relationship Management

  • Manage the marketing services function to support assigned brands, ensuring all above-the-line (ATL) and below-the-line (BTL) materials align with brand objectives, meet quality standards, and stay within budget.
  • Oversee media planning and ensure timely execution with consistent brand messaging.
  • Implement campaigns for existing and new stores to drive traffic and engagement.
  • Establish and maintain strong media relationships, ensuring effective collaboration with agencies across all markets.
  • Coordinate all marketing, advertising, and promotional activities to reinforce brand positioning and drive results.
  • Collaborate with creative teams and visual merchandisers to finalize campaign designs that align with brand standards.
  • Ensure campaigns are tailored to regional needs and comply with local cultural standards, particularly in the GCC market.
  • Align with creative team and visual merchandisers to finalize campaign designs.

Marketing Operation, Competition mapping & Post-Campaign Reporting

  • Analyze market trends, identify new opportunities, and develop alliances to drive brand growth
  • To Track competitors’ campaigns, media and other key initiative
  • Conduct post-mortem analyses for events and campaigns, providing ROI calculations to evaluate success and effectiveness.
  • Work closely with regional marketing heads, providing brand updates, artworks, and media plans, and understanding regional requirements.

Customer Experience And Retention

  • Execute customer-centric events to ensure high engagement and customer satisfaction.
  • Use loyalty program data to enhance customer segmentation, refine marketing approaches, and build brand loyalty through tailored initiatives.

Qualification:

  • The ideal Marketing – Senior Executive should have 3+ years of experience in marketing or related roles, with a focus on strategy development and campaign management.
  • Proficiency in digital marketing, market research, and brand management.
  • Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
  • Strong analytical, creative thinking, and leadership skills.
  • Understanding of marketing trends, consumer behavior, and competitive analysis.

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