Senior Manager - Strategy and Insights
Publicis Middle East
Date: 3 weeks ago
City: Dubai
Contract type: Full time
Company Description
Communication Agency specialized in Advertising, Creative Services, Audiovisual Production, Digital & Social Media, Activation, Strategic Planning, and Media Services. Part of Publicis Worldwide network. Present in the Middle East since 1973.
Overview
The Senior Manager in the strategy & insights team is:
The driver of effective strategic solutions on key assigned brands
The driver of insight-generation on key assigned brands
The driver of proactive strategic and creative thinking on key assigned brands
The driver of collaboration with communication, creative, innovation and social teams
The driver of an innovative strategic culture within the insights & strategy team too
Responsibilities
Technical & Product
Actively uses and advocates the Publicis Groupe FUEL platform.
Actively participates in every Groupe and Agency OPEN brief with inspiring springboards.
Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
Comes up with proactive briefs for clients based on qualified opportunities.
Leads the client's Effectiveness awards entries and submissions, regionally and globally.
Support creative teams on Creative awards for clients.
Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations.
Is persistent about improving the craft of the strategic thinking behind briefs.
Attends trainings - internal and external - promptly.
Drives the team to scour culture for new uses of tehcnology, data and design to weave innovative thinking into strategic work.
Leads and creates focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).
Manages and drives support primary and secondary research: 1) for clients, and 2) for the agency.
Shows ability to synthesize qualitative and quantitative data from sources available, to provide strategic implications and creative inspiration.
Participates in agency new business pitches and creates an impact through detailed and distinctive strategic thinking.
Business Acumen & Operational Efficiency
Is knowledgeable about the client's category and business.
Oversees successful reviews of work and final delivery of assignments and tasks for clients and pitches.
Oversees development of client presentations that succinctly but effectively tell the story and appropriately positions the work for success.
Oversees category and competitive landscape assessments.
Plans client workshops and actively participates.
Ensures monitoring of social, cultural and technological trends along with their impact on attitudes and behaviours.
Manages team participation in client-conducted researches.
Displays attention to detail when producing reports and updates to stakeholders.
Ensures consistent monitoring of every campaign's performance for clients - brand, business and media, and builds optimization plans for the next campaigns.
Nourishes and safeguards client relationships, maintains contact, is proactive with knowledge-sharing and builds a strong rapport.
Innovative & Analytical Mindset
Market Research: Designs and executes original methods of primary research producing actionable reports.
Ideation: Sythesizes complex information into compelling stories and inspiring creative opportunities.
Competitive Analysis: Drives the analysis about (and hence, is aware of) threats and opportunities for clients. Shares with others.
Presentation Development: Engages in presentations with clear narratives that are insightful and distinctive vs. typical strategists.
Strategic proactivity: Keeps cross-functional teams focused on higher-level strategic goals of the brand, and keeps inspiring through proactive opportunities.
Strategic partnership: Maintains an authentic trust with clients and agency teams, based on competence, reliability and value.
Qualifications
Bachelor's degree in marketing research, data or business.
Minimum of 7 years of experience, preferably within an experience in communication, digital or media agency, could also come from marketing/client side
Additional Information
R-2491 P-2795
Communication Agency specialized in Advertising, Creative Services, Audiovisual Production, Digital & Social Media, Activation, Strategic Planning, and Media Services. Part of Publicis Worldwide network. Present in the Middle East since 1973.
Overview
The Senior Manager in the strategy & insights team is:
The driver of effective strategic solutions on key assigned brands
The driver of insight-generation on key assigned brands
The driver of proactive strategic and creative thinking on key assigned brands
The driver of collaboration with communication, creative, innovation and social teams
The driver of an innovative strategic culture within the insights & strategy team too
Responsibilities
Technical & Product
Actively uses and advocates the Publicis Groupe FUEL platform.
Actively participates in every Groupe and Agency OPEN brief with inspiring springboards.
Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
Comes up with proactive briefs for clients based on qualified opportunities.
Leads the client's Effectiveness awards entries and submissions, regionally and globally.
Support creative teams on Creative awards for clients.
Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations.
Is persistent about improving the craft of the strategic thinking behind briefs.
Attends trainings - internal and external - promptly.
Drives the team to scour culture for new uses of tehcnology, data and design to weave innovative thinking into strategic work.
Leads and creates focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).
Manages and drives support primary and secondary research: 1) for clients, and 2) for the agency.
Shows ability to synthesize qualitative and quantitative data from sources available, to provide strategic implications and creative inspiration.
Participates in agency new business pitches and creates an impact through detailed and distinctive strategic thinking.
Business Acumen & Operational Efficiency
Is knowledgeable about the client's category and business.
Oversees successful reviews of work and final delivery of assignments and tasks for clients and pitches.
Oversees development of client presentations that succinctly but effectively tell the story and appropriately positions the work for success.
Oversees category and competitive landscape assessments.
Plans client workshops and actively participates.
Ensures monitoring of social, cultural and technological trends along with their impact on attitudes and behaviours.
Manages team participation in client-conducted researches.
Displays attention to detail when producing reports and updates to stakeholders.
Ensures consistent monitoring of every campaign's performance for clients - brand, business and media, and builds optimization plans for the next campaigns.
Nourishes and safeguards client relationships, maintains contact, is proactive with knowledge-sharing and builds a strong rapport.
Innovative & Analytical Mindset
Market Research: Designs and executes original methods of primary research producing actionable reports.
Ideation: Sythesizes complex information into compelling stories and inspiring creative opportunities.
Competitive Analysis: Drives the analysis about (and hence, is aware of) threats and opportunities for clients. Shares with others.
Presentation Development: Engages in presentations with clear narratives that are insightful and distinctive vs. typical strategists.
Strategic proactivity: Keeps cross-functional teams focused on higher-level strategic goals of the brand, and keeps inspiring through proactive opportunities.
Strategic partnership: Maintains an authentic trust with clients and agency teams, based on competence, reliability and value.
Qualifications
Bachelor's degree in marketing research, data or business.
Minimum of 7 years of experience, preferably within an experience in communication, digital or media agency, could also come from marketing/client side
Additional Information
R-2491 P-2795
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