Senior Marketing & Communications Manager- DMC

Miral Destinations


Date: 3 weeks ago
City: Abu Dhabi
Contract type: Full time
Job Description

Job role:

  • Develop and implement integrated marketing campaigns across digital, social media, paid media, PR, and trade marketing to drive awareness, engagement, and conversions.
  • Oversee creative development, ensuring high-quality design, branding, and storytelling across all platforms.
  • Lead content strategy and production (English & Arabic) across websites, blogs, social media, newsletters, video scripts, and promotional materials.
  • Manage social media strategy, creating engaging content and overseeing paid and organic growth initiatives.
  • Drive PR and media relations efforts, developing press releases, media kits, and thought leadership content to strengthen Masarra’s presence.
  • Collaborate with internal teams and external agencies to align messaging and campaign execution with business goals.
  • Monitor campaign performance, track key metrics, and optimize strategies based on data-driven insights.
  • Manage budgets and resource allocation for marketing, ensuring cost-effective execution.

Qualifications & Requirements:

  • Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
  • Minimum 8 years of experience in marketing, communications, and campaign management, preferably in tourism, hospitality, or destination marketing.
  • Proven track record of successfully developing and executing integrated marketing campaigns across digital, social, PR, and paid media.
  • Bilingual proficiency in English and Arabic (strong writing and editing skills required).
  • Extensive experience managing digital marketing campaigns, social media strategies, and content production.
  • Strong leadership capabilities, with experience in managing creative teams, agencies, and designers.
  • Expertise in brand storytelling, creative development, and high-quality content production.
  • Hands-on experience with analytics and digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
  • Ability to analyze campaign performance, track key metrics, and optimize strategies based on data-driven insights.
  • Excellent communication, interpersonal, and stakeholder management skills.
  • Strong project management and budgeting skills, with the ability to prioritize and execute multiple initiatives efficiently.

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