Senior Marketing Manager

Ready to Lead Marketing Excellence in the World of Banking and Fintech?

We’re looking for an experienced, versatile, and innovative Senior Marketing Manager to join our team at Wio Bank and play a pivotal role in shaping our marketing strategies. If you have a proven track record of driving customer acquisition, engagement, and retention programs, and are ready to lead impactful marketing initiatives, this is your opportunity to make a mark in the fast-evolving banking and fintech landscape.

In this role, you’ll be responsible for building and executing marketing campaigns, tracking performance, managing budgets, and inspiring a high-performing team. If you’re passionate about both day-to-day marketing activities and long-term strategizing, and thrive in a fast-paced environment, we want you to join us and help build something extraordinary.

What You’ll Be Doing:

Brand Development & Positioning:

Establish and refine our brand positioning, create marketing strategies, and develop promotional plans across multiple channels and segments to meet specific business objectives.

End-to-End Campaign Execution:

Lead the execution of marketing programs from start to finish, including segmentation strategies, collaborating with internal and external teams to drive brand awareness, market share, and customer acquisition.

Organizing High-Impact Events:

Organize and execute large-scale promotional activities (e.g., webinars, seminars, business breakfasts) to increase visibility and drive engagement.

Strategic Partnerships:

Support forging partnerships with key industry players and corporates to help grow our brand presence and business.

Creative Direction & Content:

Help develop creative briefs and guide the creative process for sales enablement, advertising, public-facing communications, and events.

Multichannel Campaigns:

Conceptualize and execute marketing campaigns across the entire customer lifecycle, ensuring consistent messaging and communications alignment.

Data-Driven Insights & Optimization:

Track, analyse, and measure campaign performance, using insights to continuously optimize and improve future initiatives.

Customer Insights & Market Analysis:

Leverage customer, competitor, and market insights to build successful, data-backed strategies that meet business goals.

Customer Relationship Management:

Design and execute customer relationship programs to build and maintain strong connections with our client base, while identifying key touchpoints for engagement.

Analytics & Reporting:

Oversee the creation and maintenance of comprehensive reports on marketing performance, providing key insights for future campaigns and strategies.

Budget & Financial Management:

Prepare, manage, and analyze the marketing budget, ensuring cost-effectiveness and making data-driven decisions for optimal ROI.

Cross-Functional Collaboration:

Work closely with teams across email marketing, performance marketing, and web to refine and execute customer acquisition tactics.

Leadership & Team Development:

Lead, mentor, and manage the marketing team and external agencies, ensuring that marketing activities align with overall company goals.

Communication & Stakeholder Engagement:

Present strategies and deliverables to senior leadership, ensuring alignment with overall business objectives.

What We’re Looking For:

Experience:

6-10 years of experience in marketing, advertising, or communications, with a proven ability to drive successful marketing campaigns that achieve business growth. Experience in B2B2C marketing is highly preferred.

Education:

A Bachelor’s degree in Marketing, Business, or a related field. Additional certifications or an MBA are a plus.

Skills & Expertise:

• In-depth knowledge of marketing strategies, channels, and branding.
• Proven success in creating and executing marketing plans that deliver both top-line and bottom-line growth.
• Strong leadership skills with the ability to collaborate across teams.
• Exceptional time management and organizational abilities.
• Excellent written and verbal communication skills in English; proficiency in Arabic is a plus.
• Strong analytical and problem-solving skills with a metrics-driven approach.
• Expertise in online marketing, social media, SEO/SEM, email campaigns, and display advertising.
• Familiarity with marketing automation and CRM tools (e.g., Google Analytics, SEMRush).
• Established media and industry contacts.
• Previous experience working in the UAE, preferably in Dubai and Abu Dhabi.
• Experience in banking, fintech, or financial services is highly desirable.
  
  

What’s in it for You?

Impact:

Be at the forefront of shaping Wio Bank’s marketing strategy and making a measurable impact on our brand’s growth and customer engagement.

Growth:

Join a leading Fintech in the region, offering opportunities for professional development, mentorship, and a collaborative environment.

Flexibility:

Enjoy a hybrid work model with a competitive compensation package and work-life balance that supports your personal and professional growth.

Perks:

Private health & life insurance, generous leave policies, and other benefits to ensure your well-being.

Ready to Lead the Way in Marketing Innovation?

If you’re a passionate and results-driven marketing leader ready to shape the future of banking and fintech, we want YOU! Apply today and help us drive impactful marketing strategies at Wio Bank.