Senior Partnership Sales Director, MESA

Senior Partnership Sales Director, MESA

Missions

SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

In Asia, SPORTFIVE has over 30 years of proven performance with offices in Singapore, Sydney, Shanghai, Hong Kong, Tokyo and Seoul. The industry leading agency specialises in delivering a comprehensive range of solutions and services for brands, right-holders and fans across the whole value chain. With dedicated teams focused on media and brand-led sales, content production, turn-key event management, design studio, digital marketing and activation, SPORTFIVE is well placed to support brands and rights-holders in creating valuable partnerships in the region.

SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

Overview of Position:

This role has the primary responsibility for revenue generation by creating sales opportunities, developing partnership proposals and supporting the broader team in achieving successful commercial sales objectives across Sportfive’s portfolio of assets.

Duties and Areas of Responsibility:

• Significantly increase long-term commercial sponsorship revenues by selling existing inventory and assets to brands. Contribute to Sportive’s overall sponsorship sales activities across the region.
• Use market intelligence to identify and seek out potential new sponsors, building strong relationships and responding to client-driven requirements to acquire new rights or properties that align with their objectives.
• Stay at the forefront of sports sponsorship trends, with strong knowledge of micro and macro industry trends, and use this insight to develop and implement sales strategies aligned with Sportive’s objectives.
• Develop a client relationship management program to enhance sponsor experiences, increase engagement, and drive additional sales within existing partners. Build and maintain long-term relationships with key clients, sponsors, and partners across various industries.
• Lead sales efforts for all Sportive assets in the Middle East region, including sponsorships and other commercial opportunities. Oversee and manage the sales team, providing guidance, motivation, and support to achieve sales targets. Track and monitor performance, offering coaching and best practices to optimize results.
• Develop tailored and compelling pitch kits that highlight the value proposition of Sportive’s assets, ensuring alignment with the business needs of clients.
• Work closely with internal stakeholders (e.g., operations, marketing, legal, media rights) to ensure seamless execution of sponsorship deals and commercial agreements.
• Provide regular updates to senior management on sales performance, market opportunities, and forecasts to ensure alignment with Sportive’s revenue targets and business objectives.
• Establish and manage an account management function that provides full-service support to key client accounts, including liaising with event broadcast services and production teams if needed.
• Oversee and lead the salespeople, providing guidance, motivation, and support to achieve sales targets. Track and monitor the performance of the team, offering coaching and best practices to optimize results.
• Stay up-to-date on market trends, competitor activities, and emerging opportunities in the Middle East and MENA regions to inform sales strategies
  
  
  

Job Conditions

This role is located on site at our Dubai - CNN Building office.

Category

Sales

Type of contract

Regular

Contract start date

11/01/2024

Reference

1820