Senior Specialist - Marketing - MSC

AD Ports Group


Date: 2 weeks ago
City: Abu Dhabi
Contract type: Full time
Job Description

To be responsible of development and implementation of all branding, advertising, digital & video production activities and to contribute specialized knowledge in these areas, with special focus on brands and entities handled

Responsibilities

Core Responsibilities:

Branding & Managing Brand Identity, applications and guidelines.

  • Developing templates & forms for various communication applications
  • Planning rollout of brand identity in all aspects of communication
  • Ensuring brand consistency in external and internal communication
  • Managing brand assets (ex. Logos, images, signage, collateral)

Advertising communication

  • Developing advertising campaigns for Abu Dhabi Ports (AD Ports) and its business units including creative, digital and media components

Media Planning and evaluation

  • Developing & implementing creative media plans for UAE & Internationally
  • Coordinating with media agency to achieve optimal Media planning
  • Media budgeting & evaluation

Audio Visual Production

  • Managing video production needs for AD Ports and its business units
  • Managing external contractors, film crews, animators, etc.
  • Overseeing Video filming and editing for internal and external events
  • Managing the successful delivery of films for AD Ports corporate and Business Units
  • Managing still photography and film activities

Website & Digital communication

  • Developing and updating the company’s various websites and microsites (including graphical, sectional and structural updates)
  • Developing and implementing digital and online tools to engage one on one consumer interactions

Below the Line Marketing Collateral

  • Developing all marketing collateral including brochures, leaflets, forms and signage for Abu Dhabi Ports and its Business Units

Brand Environments & Customer Touch points

  • Managing Abu Dhabi Ports brand environments (e. Visitor Centres, One Stop Shop, HQ & Taweela Offices) graphics and systems
  • Managing and updating content for customer touch points (ex. Media table, touch screens, exhibition stand graphics, Video screens)

Invoicing & Financial

  • Managing the invoicing and supplier payment process related to marketing communication activities

People Management Responsibilities:

  • Displaying and exhibiting team spirit in dealing with others
  • Transferring specialized knowledge to help young developees

Strategic Responsibilities:

  • Managing Brand Identity, applications and guidelines
  • Media evaluation and analysis for improved planning and results
  • Keeping up to date on latest innovations and best practices in specialized areas and communicate that knowledge to others in the department

Qualifications

Educational and Technical Qualifications:

  • Marketing Degree

Language Skills:

  • Fluency in English and Arabic a must

Years of Experience:

  • A minimum of 6-8 years of experience in a similar role

Nature of Experience:

  • Agency experience (Advertising, Branding, Digital)
  • Client experience (Marketing, Advertising, Branding)
  • Experience in marketing and communication roles
  • Combined Agency and Client experience preferable
  • At least 3 years’ experience in business to business marketing and communications.

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