Senior Specialist - Marketing - MSC
AD Ports Group
Date: 2 weeks ago
City: Abu Dhabi
Contract type: Full time
Job Description
To be responsible of development and implementation of all branding, advertising, digital & video production activities and to contribute specialized knowledge in these areas, with special focus on brands and entities handled
Responsibilities
Core Responsibilities:
Branding & Managing Brand Identity, applications and guidelines.
Educational and Technical Qualifications:
To be responsible of development and implementation of all branding, advertising, digital & video production activities and to contribute specialized knowledge in these areas, with special focus on brands and entities handled
Responsibilities
Core Responsibilities:
Branding & Managing Brand Identity, applications and guidelines.
- Developing templates & forms for various communication applications
- Planning rollout of brand identity in all aspects of communication
- Ensuring brand consistency in external and internal communication
- Managing brand assets (ex. Logos, images, signage, collateral)
- Developing advertising campaigns for Abu Dhabi Ports (AD Ports) and its business units including creative, digital and media components
- Developing & implementing creative media plans for UAE & Internationally
- Coordinating with media agency to achieve optimal Media planning
- Media budgeting & evaluation
- Managing video production needs for AD Ports and its business units
- Managing external contractors, film crews, animators, etc.
- Overseeing Video filming and editing for internal and external events
- Managing the successful delivery of films for AD Ports corporate and Business Units
- Managing still photography and film activities
- Developing and updating the company’s various websites and microsites (including graphical, sectional and structural updates)
- Developing and implementing digital and online tools to engage one on one consumer interactions
- Developing all marketing collateral including brochures, leaflets, forms and signage for Abu Dhabi Ports and its Business Units
- Managing Abu Dhabi Ports brand environments (e. Visitor Centres, One Stop Shop, HQ & Taweela Offices) graphics and systems
- Managing and updating content for customer touch points (ex. Media table, touch screens, exhibition stand graphics, Video screens)
- Managing the invoicing and supplier payment process related to marketing communication activities
- Displaying and exhibiting team spirit in dealing with others
- Transferring specialized knowledge to help young developees
- Managing Brand Identity, applications and guidelines
- Media evaluation and analysis for improved planning and results
- Keeping up to date on latest innovations and best practices in specialized areas and communicate that knowledge to others in the department
Educational and Technical Qualifications:
- Marketing Degree
- Fluency in English and Arabic a must
- A minimum of 6-8 years of experience in a similar role
- Agency experience (Advertising, Branding, Digital)
- Client experience (Marketing, Advertising, Branding)
- Experience in marketing and communication roles
- Combined Agency and Client experience preferable
- At least 3 years’ experience in business to business marketing and communications.
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