SEO and Paid Media Strategist
Loyal To Cumbria
Date: 1 week ago
City: Dubai
Contract type: Full time
We are seeking a highly analytical and forward-thinking SEO and Paid Media Strategist to develop, implement, and oversee our digital marketing strategies. In this role, you will focus on planning and optimizing both organic and paid search initiatives, ensuring alignment with broader marketing goals and business objectives.
The ideal candidate combines deep knowledge of search marketing trends with strong strategic insight, using data to drive growth and maximize ROI.
Key Responsibilities
The ideal candidate combines deep knowledge of search marketing trends with strong strategic insight, using data to drive growth and maximize ROI.
Key Responsibilities
- Develop comprehensive SEO and paid media strategies that align with business goals.
- Conduct in-depth market, keyword, and competitor research to identify growth opportunities.
- Oversee the planning and execution of SEO campaigns and paid search campaigns (Google Ads, Bing Ads, Display, Video).
- Analyze campaign performance data, derive actionable insights, and provide recommendations for optimization.
- Collaborate with content, creative, and web teams to ensure strategies are implemented effectively.
- Set KPIs, benchmarks, and reporting frameworks for SEO and paid media campaigns.
- Monitor trends, platform updates, and emerging technologies in digital marketing.
- Provide strategic guidance on budget allocation to maximize marketing ROI.
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
- 4+ years of experience in SEO and paid media, preferably in a strategy or consulting role.
- Expertise in Google Ads, Google Analytics, SEMrush, Ahrefs, and similar SEO/PPC tools.
- Strong analytical skills with the ability to translate data into actionable business insights.
- Excellent communication and presentation skills, capable of influencing stakeholders.
- Proven ability to develop and execute strategies that drive measurable growth.
- Experience in multi-channel digital marketing (search, display, social).
- Google Ads and Google Analytics certifications.
- Familiarity with CRO, A/B testing, and advanced analytics platforms.
- Experience mentoring or leading junior team members.
- Competitive salary with performance incentives.
- Flexible work arrangements (remote/hybrid options).
- Opportunities for professional development and certification support.
- Collaborative and innovative work environment with growth-focused culture.
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