SEO Executive

About Us

IFZA Dubai is the most dynamic and truly international Free Zone Community in the UAE, optimizing the country's strategic location and world-class infrastructure. We provide easy, reliable, and fast company formation services through our network of Professional Partners and Government Authorities.

Job Description

Are you passionate about the digital landscape and eager to drive organic growth for businesses? through SEO strategies? We're seeking an experienced SEO Executive to join our team. As an SEO Executive, you'll play a pivotal role in optimising our online presence. From keyword research and technical analysis to content development and competitor research, you'll be at the forefront of enhancing our search engine rankings. Additionally, you will leverage AI tools and technologies to optimize marketing outputs, content, and campaign strategies. If you're a data-driven, creative thinker with a proven track record of boosting organic visibility and traffic, we want you to be part of our dynamic team.

Requirements

• Skilfully navigate and manage the Shopify platforms, ensuring optimal product
  
  

presentation, user experience, and conversion rate optimization

• Develop and manage high-impact Search Engine Marketing (SEM) campaigns
  
  

to increase visibility, drive traffic, and enhance sales performance

• Implement and refine SEO strategies to improve organic search rankings,
  
  

increase website traffic, and enhance overall online visibility

• Utilize AI-powered SEO and marketing tools to enhance keyword targeting,
  
  

content optimization, and performance forecasting

• Create and execute compelling email marketing campaigns that nurture
  
  

customer relationships, drive repeat business, and enhance brand loyalty

• Devise and execute multi-channel marketing strategies that seamlessly
  
  

integrate online platforms, maximising brand exposure and engagement

• Initiate and manage both tactical and strategic marketing campaigns that align
• Full English proficiency is required
• Experience with website UX/UI optimization
• Familiarity with SEO and web analytics tools
• Familiarity with AI-based SEO, content optimization, and campaign management
  
  

tools (e.g., Jasper, Surfer SEO, SEMrush AI, ChatGPT for marketing workflows)

• Analytical mindset and skills for market, AI output evaluation, and data analysis
• Strong communication, collaboration, and project management skills
• Bachelor's degree in Marketing, Business, or a related field
• Strong knowledge of SEM, SEO, email marketing, and social media marketing
• Hands-on experience working with AI-based marketing and optimization tools is a
  
  

strong advantage

with business objectives and drive immediate and long-term results

• Develop clear and compelling product positioning strategies that resonate with
  
  

target audiences and differentiate IFZA and Maison D’Vie in the market

• Define detailed customer personas for precise targeting and tailored marketing
  
  

efforts

• Strategically utilize social media platforms to drive brand awareness,
  
  

engagement, and conversions while staying current with emerging trends and AI driven content personalization strategies

• Collaborate with design and development teams to optimize website user
  
  

experience and user interface, ensuring seamless navigation and conversion

paths

• Oversee product listings, ensuring accuracy, relevance, and effective
  
  

presentation across all online channels

• Manage product feeds and optimize Google Merchant Center listings to
  
  

enhance product visibility on Google platforms

• Provide guidance and creative direction for visuals, ensuring consistency and
  
  

alignment with brand identity

• Monitor and enhance the entire customer journey, from initial awareness to
  
  

post-purchase engagement

• Identify opportunities to optimize the customer journey, enhancing user
  
  

experience and maximising conversion rates

• Conduct in-depth research on products, target customers, and emerging AI
  
  

trends to inform marketing strategies and identify market opportunities

• Utilize strong analytical skills to interpret data, draw actionable insights, and
  
  

make data-driven decisions

• Proficiency in web analytics tools and AI-based performance analysis platforms
  
  

is essential

• Utilize strong analytical skills to interpret data, draw actionable insights, and
  
  

make data-driven decisions

• Proficiency in web analytics tools is essential
• Stay abreast of Ecommerce and retail industry trends to proactively identify
  
  

opportunities for innovation and growth

• Collaborate with influencers and partners to develop impactful collaborations
  
  

that expand brand reach and credibility

• Oversee content creation and distribution across digital channels, ensuring
  
  

consistency, relevance, and engagement

• Demonstrate a deep understanding of retail strategies and apply them effectively
  
  

to Ecommerce operations

• Perform other job-related duties as required by Management
  
  

Benefits

As an IFZA employee, you can expect:

• 24 Annual leave days
• Annual flight home
• Life insurance plan
• Medical insurance plan (with the option to upgrade at your own cost)
• Bonus scheme (in relevant departments)
• Access to exclusive Fazaa discounts (applicable in participating retail stores, food & beverage outlets, fitness clubs, cinemas, theme parks, clinics, and more)
• Opportunities to learn, develop and grow with the organization
  
  

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