SEO Specialist, Binance Academy

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Binance Academy is looking for a creative and skilled SEO Specialist to drive SEO initiatives and enhance the visibility of our educational content across a global audience.

In addition to optimizing website and content performance based on analytics and keyword research, the ideal candidate will collaborate with our team to contribute to first drafts of articles and content, ensuring alignment with SEO and editorial goals.

The SEO Specialist will analyze trends, recommend strategies to increase organic traffic, and work cross-functionally with content, tech, and marketing teams to implement best practices. A successful candidate will combine technical SEO expertise with strong communication skills and a passion for quality content.

By improving search engine performance and boosting traffic to our educational resources, you’ll play a pivotal role in driving awareness and engagement with Binance Academy.

Job Responsiblities:

• Collaborate with content creators to produce SEO-driven articles, ensuring high-quality and engaging material.
• Optimize existing content and recommend new content ideas based on keyword research, trends, and analytics.
• Work with development teams to ensure SEO best practices are implemented in newly developed code.
• Recommend and implement improvements to website architecture, content structure, and linking strategies to enhance SEO rankings for target keywords.
• Execute tests, collect and analyze data, and identify trends and insights for continuous growth.
• Monitor and report on website analytics, content performance, and SEO initiatives.
• Conduct site audits, keyword discovery, and optimization to maintain a competitive edge.
• Research and analyze competitor strategies to uncover opportunities.
• Develop and execute link-building strategies to enhance domain authority.
  
  

job Requirements:

• 3+ years of proven success in Global SEO, ideally for an educational or content-focused platform with a large B2C audience.
• Experience creating and optimizing content for SEO purposes.
• Proficiency in SEO tools (e.g., SEMRush, Ahrefs, Screaming Frog, Deepcrawl) and website analytics platforms (e.g., GA4, Similarweb, Omniture).
• Familiarity with A/B testing tools (e.g., Optimizely) and strategies for improving content performance.
• Solid understanding of technical SEO, including HTML, CSS, and JavaScript development constraints.
• Up-to-date knowledge of ranking factors, search engine algorithms, and SEO trends.
• Knowledge or interest in the cryptocurrency and blockchain industry is a strong plus.
  
  

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
  
  

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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