SEO Specialist (Remote)

Virtucruit


Date: 5 days ago
City: Abu Dhabi
Contract type: Full time
Remote
We are seeking a results-driven SEO Specialist to develop, implement, and optimize search engine strategies that drive organic growth. The ideal candidate will have hands-on experience in both technical and content-driven SEO, and a proven track record of improving search visibility.

Key Responsibilities:

Strategy & Planning

  • Develop and implement comprehensive SEO strategies aligned with business and marketing goals.
  • Conduct keyword research, competitive analysis, and content gap assessments to identify growth opportunities.
  • Collaborate with content, creative, and web development teams to ensure SEO best practices across all digital assets.


On-Page Optimization

  • Optimize website content, metadata, internal linking, and site architecture for improved rankings and user experience.
  • Ensure all web pages follow on-page SEO best practices, including title tags, meta descriptions, header structures, and image optimization.
  • Work with copywriters to create SEO-friendly content that drives engagement and conversions.


Technical SEO

  • Conduct technical site audits to identify crawl, indexation, and performance issues.
  • Collaborate with developers to resolve technical issues such as site speed, mobile responsiveness, structured data, redirects, and canonicalization.
  • Monitor and maintain XML sitemaps, robots.txt, and schema markup.


Off-Page Optimization

  • Develop and execute link-building strategies to strengthen domain authority and search rankings.
  • Manage outreach efforts, partnerships, and digital PR initiatives to build quality backlinks.
  • Monitor backlink profiles and ensure compliance with Google Webmaster Guidelines.


Performance Tracking & Reporting

  • Monitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Moz.
  • Provide regular performance reports with insights and actionable recommendations.
  • Stay updated on algorithm updates, SEO trends, and emerging search technologies (e.g., voice search, AI-driven SEO).


Qualifications & Skills:

  • Bachelors degree in Marketing, Communications, Computer Science, or a related field.
  • 3-5 years of proven experience in SEO.
  • Agency experience is highly preferred.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Moz.
  • Familiarity with HTML, CSS, and basic JavaScript for technical SEO implementations.
  • Experience with CMS platforms (WordPress, Shopify, Drupal, etc.).
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Knowledge of content marketing, keyword intent, and SEO copywriting.
  • Excellent communication, project management, and collaboration skills.
  • Certifications in Google Analytics, HubSpot, or SEO-specific platforms are a plus.

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