Social & Content Activation Manager | Youth to the People & Shu Uemura

Hello, we’re L’Oréal,

We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).

Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As a Social Content Manager for L’Oréal Luxe in Dubai, you will be at the forefront of crafting engaging narratives that resonate with our diverse audience. Reporting to the Communication & Social Advocacy Manager, you'll be part of a dynamic team of 7, working to elevate our luxury brands through innovative social media strategies. This role offers a unique opportunity to blend creativity with strategic thinking, driving brand desirability and fostering meaningful connections with our community.

Key Responsibilities

Social Media Management

• Lead and manage the social media pages for our brands in collaboration with our social media agency.
• Ensure the social media calendar aligns with marketing and PR plans.
• Oversee content scheduling, engagement, and performance tracking.
  
  

Creative Ideation & PR Seeding

• Develop unique and engaging PR seeding kits that excite influencers and media.
• Collaborate with internal teams to bring brand stories to life through innovative packaging and experiences.
  
  

Influencer Collaboration

• Create detailed influencer briefs to ensure brand messaging is clear and impactful.
• Work closely with PR and influencer teams to activate partnerships effectively.
  
  

Content Creation & Trend Spotting

• Develop engaging content to showcase products creatively across social media.
• Capture event coverage, behind-the-scenes moments, and live content.
• Identify and implement the latest social media trends to keep our brands ahead of the curve.
  
  

Community Management & Engagement

• Monitor and respond to comments, messages, and brand mentions in a timely and on-brand manner.
• Foster an engaged online community by interacting with followers and influencers.
  
  

Cross-Functional Collaboration

• Work closely with PR, marketing, and e-commerce teams to ensure cohesive messaging.
• Support social media activations at events, launches, and influencer gatherings.
• Align with the creative team on content aesthetics and brand guidelines.
  
  

We Are Looking For

We are seeking a passionate and creative Social Content Manager who thrives in a fast-paced environment and is eager to make a significant impact on our luxury brands. The ideal candidate possesses a blend of strategic thinking, creative flair, and a deep understanding of social media dynamics.

Who You Are

• Passionate about beauty, social media, and digital storytelling.
• A creative thinker with strong visual and copywriting skills.
• Organized, detail-oriented, and able to manage multiple projects at once.
• A trend-spotter who knows what works on TikTok, Instagram, and emerging platforms.
  
  

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
  
  

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

L’Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L’Oréal Luxe expresses its unique vision for luxury beauty: La Culture de l’Écart.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.