Social Media Executive

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 6 brands, we have more than 123 million monthly users who trust in our dedication to providing them with the best platform for their needs.

As a Social Media Executive, you will be responsible for building and maintaining the company's presence on various social media platforms and creating engaging content. You will play a key role in growing brand awareness, fostering community engagement, and driving social media performance. You are expected to be an energetic, creative, and confident individual who is comfortable being in front of the camera and can connect authentically with the audience. You will be responsible for storytelling, engaging followers, and accurately representing the company's products, services, and culture across platforms such as Facebook, YouTube, Instagram, TikTok, LinkedIn, and more.

In this role, you will:

• Develop and execute a dynamic social media strategy, leveraging existing and emerging platforms to increase brand visibility;

• Act as the face and voice of the brand by creating engaging video content, hosting live sessions, and participating in trending social media conversations;
• Create compelling, high-quality content (videos, reels, stories, posts) that resonates with the target audience and aligns with the brand identity;
• Ideate and implement creative campaigns that enhance audience interaction and drive engagement;
• Work closely with the design, brand marketing, and sales teams to develop detailed content calendars;
• Stay updated on trends, social media algorithms, and platform best practices to optimise content reach and engagement;
• Monitor social media conversations, engage with followers, and respond to queries, comments, and messages in a timely and professional manner;
• Identify and collaborate with influencers, brand ambassadors, and content creators to expand the brand's reach;
• Analyse social media insights and performance metrics to assess campaign effectiveness and provide recommendations for improvement;
• Keep an eye on competitor activities and industry trends to ensure the brand remains ahead in the social media landscape;
• Ensure brand consistency in messaging, visuals, and tone across all platforms;
• Test and implement new social media tools, features, and trends to enhance brand engagement;
• Plan and execute social media advertising campaigns in collaboration with the digital marketing team

• Bachelor's degree in media, Journalism, Marketing, Communications, or a related field

• 2-3 years of relevant experience in social media management, content creation, or a related role;
• Experience in creating video content and being on camera is a must;
• Prior experience in real estate or a similar industry is a plus
• Strong understanding of social media trends, algorithms, and best practices;
• Knowledge of social media analytics and reporting tools;
• Familiarity with video editing software and content creation tools

• Strong video creation and storytelling abilities;
• Excellent communication skills, both written and verbal;
• Ability to engage and connect with audiences authentically;
• Creativity in producing compelling and high-quality content;
• Organisational skills with attention to detail;

• Energetic, confident, and charismatic personality;
• Self-starter with a proactive approach to content creation;
• Adaptable to evolving social media trends;
• Collaborative mindset with a passion for community engagement;
• Good sense of humour

• A fast paced, high performing team
• Multicultural environment with over 50 different nationalities
• Competitive Tax-free Salary
• Comprehensive Health Insurance
• Annual Air Ticket Allowance
• Employee discounts at multiple vendors across the emirates
• Rewards & Recognitions
• Learning & Development

Bayut & dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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