Social Media Marketing Manager (Social & Influencer )

Social Media Marketing Manager (Social & Influencer)

Washmen Group | Dubai, UAE | Full-time

About Us

Washmen is redefining luxury garment care in the UAE. What started as a laundry service has evolved into a family of premium brands, Washmen (on-demand laundry), The Finery (luxury garment and leather care), and ShoeCare, serving Dubai and Abu Dhabi's most discerning clients.

We've built a loyal customer base among Dubai's international community, and now we're ready to go deeper. We're not just translating content, we're building authentic connections with communities that value quality, service, and luxury done right.

The Role

We’re hiring a Social Media Marketing Manager to own our brand presence and customer acquisition.

You’ll be responsible for our social presence, we need someone who truly understands the social media dynamics and own up the conversions. Also you need to be able to develop relationships with the right creators (not just the biggest follower counts), create content that genuinely resonates, and turn new customers into loyal fans across all our brands.

You’ll report to our Marketing Director and Creative Director, work within our creative team, and have the freedom to test, learn, and build a repeatable playbook for what wins in Dubai.

What You'll Own

Content strategy + calendar: build the monthly/quarterly plan, formats, pillars, posting cadence, and channel roles (IG vs TikTok vs WhatsApp vs Telegram).

Content direction: write briefs, define hooks, scripts, shot lists, and ensure output matches brand tone and premium feel.

Community management: manage DMs/comments, response guidelines, escalation, reputation, and turn conversations into leads.

Influencer program end-to-end: gifting/seeding, paid collabs, affiliate codes, UGC whitelisting/Spark Ads, usage rights, contracts, and compliance.

Brand safety + quality control: keep everything consistent, premium, and on-brand across three brands, including crisis comms when needed.

Vendor + production coordination: manage freelancers/creators, budgets, timelines, approvals, and delivery tracking.

Why Join Washmen?

A premium brand with real momentum. 10+ years in Dubai, trusted service, strong product-market fit, and room to scale.

You'll work with a smart, no-BS team. Our Marketing Director moves fast, values cultural authenticity over corporate jargon, and trusts people who know their craft. Our Creative Director ensures everything we put out is exceptional.

You'll have resources. Budget for influencer partnerships, access to a talented creative team, and the tools you need to do great work.

Impact is measurable. Your work ties directly to growth: leads, bookings, retention, and brand love, not vanity metrics.

Three brands, one ecosystem. You’ll shape how Washmen and our premium services show up, cross-selling and expanding LTV.

Competitive package. Salary commensurate with experience, performance bonuses tied to community growth and customer acquisition targets, and the chance to build something meaningful in Dubai's luxury service space.

You're a Great Fit If:

You're a native to social media with fluent English

You have 3-5 years in social media, influencer marketing, or community management

You live in Dubai and deeply understand the culture.

You have a proven track record managing influencer campaigns with measurable results (not just "awareness")

You're culturally fluentyou know the difference between adapting content and just translating it

You understand luxury brand positioning and can maintain brand standards while making them feel authentic

You're a relationship builderinfluencers and community leaders want to work with you

You're creative and resourcefulyou can get exceptional value through smart barter deals, long-term partnerships, and authentic storytelling

You're organized and proactive you can manage multiple influencer partnerships, content calendars, and campaigns without dropping balls

You're NOT a Fit If: You've only done corporate/B2B social media (this is consumer-facing and community-driven)

You think influencer marketing is just "pay someone to post once"

You can't show specific examples of campaigns you've run with actual results

You need a large team or resources to execute this is an IC role working collaboratively

You're uncomfortable with luxury brand positioning or don't understand the nuances between aspirational (The Finery) and approachable (Washmen)

How to Apply

If this sounds like you, don't just send a standard CV.

We want a cover letter in English (max 500 words) that addresses:

Your to understand your general take on branded social: How do you evaluate brands on social media and in service industry? What makes you the right cultural bridge to tell the Washmen story?

Your best influencer/social win: Tell us about a campaign or partnership you managed. What was the goal, what did you do, and what were the results?

How you'd approach Washmen: If you were launching our brand to the Dubai community, what would your first 30 days look like? Which influencers would you target and why?

Your content instinct: Show us 2-3 examples of social content (from any brand) that you think works brilliantly in Dubai. Explain why.

Bonus points: Include links to campaigns or content you've created, influencers you've worked with (if you can share), or your own social presence if relevant.

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Let's build something great together.