Sr. Business Analyst

Business Analyst Expert has end to end responsibility for the development, management, harmonization and phasing out of commercial products, services, channel formulas and processes within one or more segments and is familiar with the relationship between these aspects, with a view to achieving an optimum customer experience. 

This concerns a broad specialism regarding the product, channel or market with responsibility for the squad's activities. The Customer Journey expert works in a squad within Mashreqs Digital Studio. Works together with other experts to achieve the squad's mission. Has expertise in the areas of marketing, product management, channel and process optimization. Can fulfil the role of Product Owner within a squad, what is achieved within a squad and what are the priorities used. Each squad has a single product owner. A product owner works according to their own expertise (job role) for around 90% of the time and performs the product owner role during the remaining time.  Works closely with Product Owner and acts as a Business Analyst cum Proxy Product owner to build the features in Internal App for Corporate Relationship ManagersStand in for Product Owner and help with grooming stories, help drive adoption with RMs and work with UAT coordinators to obtain RM feedback and prioritize the backlog.Applies profound product/ service knowledge to develop and maintain an attractive and compliant value proposition and delivery excellence for customers.  Develops, manages, harmonizes and phases out the customer processes of products and services, as well as everyday customer sales.  Deals with the most urgent incidents and improvement needs.  Proposes and implements structural improvements to work processes, following improvement needs flagged up from within the touch point.  Uses his/her technical expertise and experience to contribute to all sprint events (planning, refinements, retrospectives, demos)