Sr. Manager/Product Marketing-TV Content

Job Description

Duties & Responsibilities

• Understand key customer needs and industry trends, competition and technology for IPTV and OTT
• Monitor and analyze product performance trends from financial, competitive and operational perspectives.
• Coordinate with content acquisition teams and business partners for marketing promotions and campaigns for IPTV.
• Active participation with the content acquisition team for selection of channels for different packages and content for Etisalat’s exclusive TV channels
• Developing and promoting Etisalat’s exclusive TV channels
• Data analysis and review of subscriber growth / churn and implementation of anti-churn efforts through save desks, developing a fair understanding of churn for IPTV services and providing potential solutions for it.
• Work with engineering and Customer Care Center to plan and implement the migration of customers from legacy networks to GPON.
• Develop a rolling 12 month plan for the IPTV products and services, including linear TV services, Catch Up TV and all Value Added Services that can be made available to consumers through the IPTV Set Top Box.
• Monitor Key Performance Indicators for the IPTV service across all channels of sales and support
• Work with concerned departments for TV product CPE development issues such as STBs, remote controls, Smart Cards and Triple play-related CPE.
• Identify and recommend changes in delivering capability that may be required by executional teams (eg. Channel, Customer Service, IT)
• Constantly develop and update the IPTV product offerings based on market trends, requirements, competitive product offerings and new technology developments.
• Maintain effective external interfaces with business partners and technology partners.
• Monitor quality assurance measures & standards to ensure compliance with corporation practices and international standards; ensure compliance to corporate objectives, targets, standards and procedure.
  
  

Education & Experience

• Bachelor’s degree in marketing, Business Administration or Engineering
• 5+ years of experience in Telecommunications Product Management.
  
  

Responsibilities

Key Responsibilities :

Qualifications

Qualifications & Experience :

Use your personal email id to register and apply for this role.

We thank all applicants for their interest, however only those shortlisted for an interview will be contacted. If you have not heard from us within two weeks of your application, please consider your application as unsuccessful.

At e& diversity is our strength and we are committed to creating an inclusive environment for all. We welcome and encourage all people to apply, regardless of gender, background, age and abilities. If you are a person of determination and require an adjustment or accommodation to the selection process, please send your request to DiversityEquity&[email protected]