Trade Marketing Manager
Perfetti Van Melle
Date: 2 weeks ago
City: Dubai
Contract type: Full time
What You Will Do
The Trade Marketing Manager is responsible for developing and executing the trade marketing strategy across all channels to drive brand visibility, customer engagement, and sales performance. The role acts as a key interface between marketing, sales, and key retail partners to ensure excellence in shopper activation and in-store execution.
Education
The Trade Marketing Manager is responsible for developing and executing the trade marketing strategy across all channels to drive brand visibility, customer engagement, and sales performance. The role acts as a key interface between marketing, sales, and key retail partners to ensure excellence in shopper activation and in-store execution.
- Trade Marketing Strategy & Planning
- In-Store Execution & Activation
- Promotions & Category Management
- Budget Management
- Cross-Functional Collaboration
Education
- Bachelor’s degree in Marketing, Business Administration, or related field
- Master’s degree is a plus
- 4–6 years of experience in trade marketing, channel marketing, or customer marketing in FMCG
- Proven track record in managing promotional campaigns and retail execution
- Strong analytical and strategic thinking
- Solid understanding of the retail and FMCG landscape
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