Visual Merchandising Executive
Guerlain
Date: 2 weeks ago
City: Dubai
Contract type: Full time
Job Responsibilities
Main Responsibilities
Visual Merchandising Strategy & Execution: Adapt global visual merchandising guidelines to local configurations for boutiques, department stores, chain stores, and permanent pop-ups in collaboration with the regional marketing team. This includes preparing visual merchandising books for new launches and scheduling briefings with local market merchandising teams.
Planogram Development & Maintenance: Create and maintain planograms for all product categories, ensuring alignment with brand guidelines and maximizing sales potential.
Merchandising Analysis & Reporting: Lead data collection for merchandising panorama with commercial and visual merchandising teams on an annual basis. Track and analyze the performance of visual merchandising initiatives, providing regular reports and recommendations for improvement. Prepare visual merchandising newsletters to update all channels on projects and implementations.
Forecasting & POSM Management: Provide regional visual merchandising recommendations during forecast periods in collaboration with the regional trade and marketing team. Forecast point-of-sale materials for all openings, including boutiques, department stores, and chain stores.
New Store Openings: Prepare visual merchandising books and POSM orders for new store openings in collaboration with local markets, marketing teams, and HQ store design teams. Oversee planning, execution, and post-launch analysis for boutiques, department stores, chain stores, and permanent pop-ups.
Budget Management: Monitor and manage the visual merchandising budget, ensuring efficient allocation of resources and cost-effective implementation of initiatives.
In-Store Implementation & Brand Standards: Oversee the in-store implementation of visual merchandising strategies, working closely with local visual merchandising teams to ensure consistent execution and adherence to brand standards. Act as a brand guardian, ensuring all visual merchandising activities align with the brand's identity, values, and aesthetic standards.
Team Leadership & Collaboration: Provide guidance, support, and direction to local visual merchandising teams, fostering a collaborative environment and ensuring effective communication of brand strategies. Collaborate with the HQ Merchandising team on market requests, scheduled meetings, and masterclasses.
Training & Development: Develop and deliver training programs for visual merchandising teams on visual merchandising principles and brand standards.
Spa Visual Merchandising: Manage visual merchandising updates and implementations in spas, ensuring alignment with brand aesthetics and promotional campaigns.
Local Production Management: Oversee the local production of visual merchandising materials, ensuring quality, cost-effectiveness, and timely delivery.
Profile
Profile University graduate with at least 3 – 6 years retail experience on VM position Previous experience in Perfumes & Cosmetic industry and in the region is a plus Search for excellence and best practices: quality and efficiency Energetic & Enthusiastic Confident & Proactive Someone with a “can-do” attitude Fluent in English, French & Arabic is a plus Familiar with MS Office (Word, PowerPoint and Excel) Good communication skills Strong Organization skills and detail orientation
Main Responsibilities
Visual Merchandising Strategy & Execution: Adapt global visual merchandising guidelines to local configurations for boutiques, department stores, chain stores, and permanent pop-ups in collaboration with the regional marketing team. This includes preparing visual merchandising books for new launches and scheduling briefings with local market merchandising teams.
Planogram Development & Maintenance: Create and maintain planograms for all product categories, ensuring alignment with brand guidelines and maximizing sales potential.
Merchandising Analysis & Reporting: Lead data collection for merchandising panorama with commercial and visual merchandising teams on an annual basis. Track and analyze the performance of visual merchandising initiatives, providing regular reports and recommendations for improvement. Prepare visual merchandising newsletters to update all channels on projects and implementations.
Forecasting & POSM Management: Provide regional visual merchandising recommendations during forecast periods in collaboration with the regional trade and marketing team. Forecast point-of-sale materials for all openings, including boutiques, department stores, and chain stores.
New Store Openings: Prepare visual merchandising books and POSM orders for new store openings in collaboration with local markets, marketing teams, and HQ store design teams. Oversee planning, execution, and post-launch analysis for boutiques, department stores, chain stores, and permanent pop-ups.
Budget Management: Monitor and manage the visual merchandising budget, ensuring efficient allocation of resources and cost-effective implementation of initiatives.
In-Store Implementation & Brand Standards: Oversee the in-store implementation of visual merchandising strategies, working closely with local visual merchandising teams to ensure consistent execution and adherence to brand standards. Act as a brand guardian, ensuring all visual merchandising activities align with the brand's identity, values, and aesthetic standards.
Team Leadership & Collaboration: Provide guidance, support, and direction to local visual merchandising teams, fostering a collaborative environment and ensuring effective communication of brand strategies. Collaborate with the HQ Merchandising team on market requests, scheduled meetings, and masterclasses.
Training & Development: Develop and deliver training programs for visual merchandising teams on visual merchandising principles and brand standards.
Spa Visual Merchandising: Manage visual merchandising updates and implementations in spas, ensuring alignment with brand aesthetics and promotional campaigns.
Local Production Management: Oversee the local production of visual merchandising materials, ensuring quality, cost-effectiveness, and timely delivery.
Profile
Profile University graduate with at least 3 – 6 years retail experience on VM position Previous experience in Perfumes & Cosmetic industry and in the region is a plus Search for excellence and best practices: quality and efficiency Energetic & Enthusiastic Confident & Proactive Someone with a “can-do” attitude Fluent in English, French & Arabic is a plus Familiar with MS Office (Word, PowerPoint and Excel) Good communication skills Strong Organization skills and detail orientation
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