VP Middle East Mediterrean Turkey

About Bbc Studios

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the

globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Eastenders, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

About Division

This position supports the EMEA Advertising Sales Team, which is tasked with generating ad revenue across the Europe, Middle East & Africa Region. The team collaborates closely with clients & media agencies to sell integrated advertising proposals across the BBC portfolio, including TV, digital, audio, and branded content.

THE ROLE

The Senior Manager Advertising Sales is responsible for delivering profitable sales revenues from their multi-region territory on BBC World News, BBC.com, World Service and TG/GF. The post holder develops strategies and partnerships to grow existing markets, develop new markets, revenue streams and channels to create further opportunities for BBC Advertising. Additionally, the role is responsible for the strategic development of the Luxury and Finance categories across both EMEA regions.

The Senior Manager owns the creation and implementation of the strategic and operational sales plans for Western Europe and makes decisions on resource allocation, marketing spend/targeting, resource allocation and focus areas for the business. They have direct responsibility for resolving operational issues in their territory. Additionally, they analyse the business across the territory to identify strategic growth opportunities and makes investment cases to the Head of Ad Sales to procure resources, develop new partnerships and drive the business forward.

Key Responsibilities And Accountabilities

• Manage, within a designated terrority, the sales business to deliver Key Performance Indicators for internal clients and provide regular progress reports.
• With the Head of Ad Sales, create a strategy to ensure the operational sales plan for the territory is implemented to deliver targeted revenue is in line with BBC WW strategy.
• Manage and fulfill the sales targets for BBC News and BBC.com within a defined territory.
• Develop partnerships across the territory and determine the engagement and development strategy for new and existing agencies.
• Main point of contact for BBCA Leadership, GNL commercial team and WW EMEA management team and category champion for internal discussions/workstreams for product opportunities within these categories.
• Lead a project team/workstream to identify new and innovative solutions to achieve revenue from BBC WW brands and assets which meet market demands.
• Identify business growth opportunities and provide business intelligence to the Head of Ad Sales – International Sales in support of plans for increased market share, coverage and penetration.
• Identify trade forums, marketing events, category specialised web and event discussions where BBCA or individual brands can participate/provide thought leadership.
• Develop and deliver compelling pitches and proposals to secure sales.
• With Client Solutions and Branded Content Partnerships team, engage and activate discussion/ dialogue for investment in content, audiences and events specific to the category to achieve Ad sales opportunity for local, regional and global revenue.
• Represent BBCA on leadership forums and knowledge-based events where the BBC has category focus.
• Develop effective relationships with senior executives/Government ministers in key accounts to secure future business and establish the BBC at the centre of their advertising plans.
• Optimise the deployment of the Marketing budget for events, corporate hospitality, etc, and create opportunities to promote the BBC as advertising partner of choice.
• Analyse the blend of in-house and third-party (in-country Reps) sales talent to achieve the best market representation and coverage.
  
  

WHAT DOES IT TAKE?

Key Criteria

• Substantial experience in a senior management role – preferably managing managers.
• Significant media sector experience across multiple channels.
• Demonstrable record of leading and operating effectively in a global team.
• Remote management of sales teams based outside the UK.
• Record of managing through significant growth/change.
• Fluency spoken and written English essential – additional languages an advantage.
• Extensive experience in a senior management role
  
  

Desirables

• Comprehensive understanding of territory and markets – cultural, political and business practices.
• Influencing and networking.
• Internal client management.
• Commercial acumen and strategic thinking.
• Complex project management and problem solving skills.
• Interpersonal, communication (written and spoken) and presentation skills.
• Media industry and platforms – knowledge of the full spectrum of trends in the media and buying across all sectors and categories.
• Sales processes – opportunity/account management.
• Consultative selling techniques.
  
  

Package Description

Job Reference: 22712

Band: E

Salary: Competitive

Contract type: Permanent role

Location: Office Base is Dubai

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on [email protected]

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Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.