Youtube Manager

Dawrati is on a mission to empower Arabic-speaking entrepreneurs to transform their expertise into thriving online businesses.

At Dawrati, we don't just hire for open roles—we hire for impact. If you're exceptional at what you do and align with our core values: excellence in execution, authentic communication, and unwavering integrity, we want to know you.

YouTube Channel: https://www.youtube.com/@SarahRefai

We are hiring a YouTube Manager for Sarah Refai.

The YouTube Manager for Sarah Refai is a strategic and creative leader who serves as the bridge between Sarah's business expertise and how it's translated into compelling long-form video content that educates and inspires Arabic-speaking entrepreneurs worldwide.

You're not just managing a YouTube channel. You're building the #1 Arabic educational platform for knowledge entrepreneurs and setting the content standard so high that others can only aspire to reach it. You'll own the strategy, storytelling, and systems behind uploads that scale Sarah's expertise to millions of Arabic-speaking entrepreneurs across the MENA region and beyond.

This isn't your typical content role. You're a multifaceted creative professional, fluent in ideation, production planning, on-set directing, compelling copywriting (Arabic & English), post-production oversight, and YouTube analytics.

Your passion for entrepreneurship and knowledge business matches your expertise in dominating YouTube's educational landscape. You're excited about crafting standout content that transforms how Arabic-speaking entrepreneurs approach building and scaling their expertise-based businesses.

You'll lead the packaging and conceptual direction of our videos, distill Sarah's key business insights into engaging content, and ensure continuous improvement through rigorous analysis and feedback loops. You'll also maintain strategic alignment with key business initiatives like course launches, challenges, and brand positioning goals.

You'll work hand-in-hand with Sarah and our marketing team to shape channel strategy, brand identity, content production, and distribution across Arabic and English-speaking markets.

If the idea of leading and growing the Middle East's top knowledge business YouTube channel excites you, let's talk.

• Manage video editors, thumbnail designers, and content production team
• Maintain key YouTube metrics (retention rates, view velocity, subscriber growth, engagement) and present weekly insights to Sarah and the leadership team
• Develop scalable, documented systems for Arabic/English content scripting, packaging, and production workflows
• Grow and develop direct reports and members of the YouTube production team
• Explore and implement AI tools to accelerate pre- and post-production workflows, including Arabic language content optimization
• Coordinate with marketing, social media teams, and external partners for cross-platform distribution and promotion

• Define and execute YouTube channel growth strategy with direct input from Sarah
• Balance evergreen knowledge business content with timely reactions to market trends and industry developments
• Ensure every video reinforces Sarah's authority as the leading Arabic knowledge business expert while maintaining authentic, relatable communication
• Lead visual identity development and run consistent A/B testing for thumbnails, titles, and packaging
• Develop content strategies that resonate with both Arabic and English-speaking audiences
• Monitor and analyze competitor channels and industry trends in the knowledge business space

• Lead weekly ideation sessions and conduct market research for content opportunities
• Develop and maintain content calendar with 4-6 week buffer of approved topics, outlines, and packaging concepts
• Create detailed briefs for thumbnail designers and video editors
• Collaborate with Sarah on content angles that align with business objectives and audience needs
• Research and prepare talking points, statistics, and case studies for video content

• Draft detailed run-of-show documents for filming sessions
• Facilitate on-camera shoots - prompting follow-up questions, managing pacing, and capturing production notes
• Collaborate with videography team on visual setups, props, and creative elements
• Manage interactive format productions (Q&A sessions, live challenges, guest interviews)
• Ensure brand consistency and quality standards across all video content
• Coordinate guest appearances and collaborative content opportunities

• Own post-production timelines and upload calendar management
• Conduct detailed retention analysis to continuously improve audience engagement
• Provide comprehensive editing notes and final approval for all uploads
• Create and maintain brand guidelines, SOPs, and quality standards for seamless production
• Optimize video SEO, descriptions, and end screens for maximum discoverability
• Manage YouTube community engagement and comment moderation

• Growth Metrics: Accelerated subscriber growth and improved subscriber-to-view ratios
• Performance: 70%+ of videos outperform channel baselines on impressions and engagement
• Retention: Improved average view duration and 24/48-hour velocity curves
• Consistency: Maintain 2-3 high-quality uploads per week while exceeding brand standards
• Innovation: Regular documentation and implementation of content experiments and optimization tests
• Efficiency: Improved team leverage through AI tools and streamlined production processes
• Brand Alignment: Sarah's satisfaction with content quality, brand representation, and channel growth

• 3+ years of hands-on YouTube channel management experience, preferably for educational/business content creators
• Bilingual proficiency in Arabic and English (written and verbal)
• Deep understanding of YouTube ecosystem - algorithm, thumbnails, titles, retention editing, and growth strategies
• Strong analytical skills with experience in YouTube Analytics, data interpretation, and performance optimization
• Excellent project management abilities with experience in tools like ClickUp, Asana, or Monday.com
• Proficiency with video review tools (Frame.io, Wipster) and Google Workspace
• Understanding of the MENA market and Arabic-speaking entrepreneur landscape

• Experience with knowledge business, online education, or coaching industry content
• Basic knowledge of video editing and graphic design principles
• Experience with AI tools for content creation and optimization
• Background in marketing, communications, or media production
• Previous experience working with high-profile content creators or personal brands

• Strategic Thinker: Ability to see the big picture while managing detailed execution
• Cultural Intelligence: Deep understanding of Arabic culture and business communication styles
• Results-Driven: Obsessed with metrics, growth, and continuous improvement
• Adaptable: Thrives in fast-paced environment with changing priorities
• Collaborative: Works seamlessly with creative teams and external partners
• Detail-Oriented: Maintains high standards for quality and brand consistency

• Primary Platform: Slack for all team communications
• Communication Style: We value over-communication and detailed context
• Response Time: Prompt responses expected, with context provided for any delays
• Regular Meetings:
• Weekly strategy sessions with Sarah
• Bi-weekly performance reviews with marketing team
• Monthly planning sessions with leadership team
• Reporting: Weekly performance reports and monthly strategic recommendations

• Dubai, UAE (on-site position)
• Modern office space in Dubai's business district
• State-of-the-art video production facilities
• Collaborative workspace with creative team

Our core values drive everything we do and define who we are as a company. The ideal candidate will embody these values and understand their importance in building an exceptional business: