Customer Relationship Management Manager

We are looking for an experienced CRM Manager with solid iGaming industry experience. The role focuses on building, optimizing, and scaling CRM communications to improve player engagement, retention, and lifetime value across multiple channels.

Responsibilities

• Own and manage CRM campaigns using Customer.io (email, push, in-app, SMS where applicable)
• Design, build, and optimize automated customer journeys (onboarding, retention, reactivation, churn prevention)
• Segment players based on behavior, lifecycle stage, and value
• Collaborate closely with Product, Marketing, BI, and Tech teams to align CRM strategies with business goals
• Set up and maintain event tracking, triggers, and data flows in Customer.io
• Analyze campaign performance (open rate, CTR, conversion, retention, LTV) and provide actionable insights
• A/B test CRM content, timing, and channels to continuously improve performance
• Ensure CRM communications comply with iGaming regulations and responsible gaming policies
• Maintain high-quality CRM content, personalization, and localization where needed

Requirements

• 2+ years of experience as a CRM Manager in the iGaming industry
• Experience with bonus logic, promotions, and gamification mechanics
• Strong understanding of player lifecycle, retention mechanics, and engagement strategies in iGaming
• Experience with segmentation, automation, and behavioral triggers
• Analytical mindset with experience working with metrics and dashboards
• Ability to work with large datasets and collaborate with BI/Analytics teams
• Strong attention to detail and structured approach to campaign management
• Good written communication skills in English

Preferred Qualifications

• SQL or basic data querying knowledge
• Experience with Customer.io
• Experience with additional CRM or marketing automation tools
• Knowledge of A/B testing methodologies