Director Regional Marketing MEA, APAC, LatAm

About CMR Surgical

At CMR Surgical, we're revolutionising the future of minimal access surgery with Versius, our next-generation surgical robotic system. We're growing fast, and were on a mission to transform how surgery is delivered globally for the benefit of patients, clinicians, and healthcare systems.

Our valuesAmbitious, Humble, People-Focused, and Fair & Responsible define our approach to innovation, partnership, and growth. If you believe in making a meaningful difference in healthcare and want to be part of a purpose-driven company with bold ambitions, now is the time to join us.

CMR is an exciting and evolving company to be joining right now. Our commitment to our goal of building a world-class medical devices company is underpinned by the ground-breaking innovation of our next generation of surgical robots and a diverse team of talented and supportive individuals.

Were breaking new ground which makes working here exciting, it provides autonomy, opportunity and makes the things you do visible. Come and join us and see what youre capable of.

About the Role

Reporting into the Commercial Senior Vice President MEA, APAC, LatAm, the Director of Regional Marketing leads the MEA, APAC, LatAm marketing organization managing a team of product and marketing managers. This highly visible leadership role plays a pivotal role in driving the success of our surgical robotics product portfolio driving both upstream and downstream marketing. This position is responsible for working closely with Global Marketing team -upstream and developing and executing the downstream regional marketing strategy, which includes leading the team in identifying market opportunities, defining product concepts, working with the commercial teams on go to market strategies and strategically positioning CMR robotics in the competitive market. The ideal candidate will combine their deep knowledge of medical technology with marketing expertise to bring innovative, high-quality solutions to the market. this role requires strong leadership capabilities to manage and inspire the local commercial team.

Responsibilities

Team Leadership and Development

• Manage, mentor, and develop local marketing team, fostering a collaborative environment that drives innovation and high performance. Ensure alignment across regions and departments.

Procedural Marketing

• Development of procedural marketing focus areas and strategies; positioning CMRs value within key procedural areas.

Marketing Strategy

• Conduct comprehensive market research, identify trends, customer needs, competitive landscape.
• Channel marketing [digital, campaign, social events] to promote product and brand awareness.
• Develop value props, product & brand positioning to optimally communicate the Versius value

Strategic Planning

• Develop and execute marketing strategy that aligns with business goals.
• Identify target customer segments and establish Go-To-Market (GTM) strategies.

Cross-functional Collaboration

• Work closely with sales, clinical teams, regulatory affairs, Digital, and other relevant departments to ensure successful and timely new product launches, GTM strategies, branding, campaigns and event management.

Market Communication

• Provide Strategic direction, positioning, segmentation and targeting for marketing comms.
• Lead the development/customization of marketing collateral, including product literature, presentations, and digital content. Lead development of marketing campaigns and strategies.

Budget Management

• Manage the budget for all marketing activities, ensuring cost-effective strategies.

Digital Presence

• Lead our digital presence through key strategies and transformation

KOL Management

• Cultivate groups of leading KOLs/executives to advise on market and product development

Wed expect you to be willing to turn your hand to anything within the Marketing remit that helps the team deliver its objectives.

About you

To be successful in this role, youll need to have/be:

• Degree or equivalent in Business, Marketing, Biomedical Engineering, or Clinical Science, or equivalent. MBA preferred.
• 10+ of medical device/medical products and solutions; marketing experience in an international business environment and in clinical settings.
• 5+ years of experience in a leadership role managing professional teams in a sales, marketing or product management setting.
• Experience defining value propositions, stage-gated product development processes, and product launches across multiple countries.
• Geographical experience across Emerging Markets and different healthcare systems/channels
• Strong analytical skills and a passion for shaping the market changing the standard of minimally invasive surgery and driving business growth.
• Ability to think creatively and pragmatically and convert product/customer feedback into valuable insights that can help drive the development of new marketing programs.
• Excellent advocacy and persuasive skills to collaborate with local market and sales teams, influence others, present convincing arguments, and build and maintain extensive KOL networks.
• Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
• Ability to succeed in a rapidly changing, agile environment where continuous innovation is requisite to success.
• Availability to travel at least 50%+ when necessary
• Located in UAE.

Interested? Wed love to hear from you!

This role requires candidates to have eligibility to work within the UAE

Strictly no agencies