Product Manager

Role : Product Manager
Location : Abu Dhabi

Role Purpose:

To manage and develop liability products and work with distribution/sales channels and supporting units to grow the retail liabilities portfolio. The Job Holder is also expected to support the Head of Liabilities in meeting the overall Liabilities Balance and Revenue target.

Key Accountabilities of the role

Support Head of Liabilities to develop and execute effective business development strategies and marketing plans to achieve bank's business objectives

Design, plan and implement end-to-end products and campaigns to acquire new to account customers, increase liabilities balances and control customer / balance attrition.

Monitoring day to day all liability products and produce reports and forecasts about the portfolio behavior & revenue and recommend best course of action thereof.

Determine & implement effective pricing strategy to ensure competitiveness & affordability

Proactively analyze competitors’ business and marketing activities to understand market trend.

Coordinate with distribution/sales channels and supporting units to grow deposit portfolio

Assist Head of Liabilities to conduct regular sales performance review

Engage with Branches & other sales channel to ensure awareness and alignment with Liabilities product policies, procedures, and promotions.

Provide support to the Head of Liabilities on strategic projects and other important initiatives which may involve international branch product development.

Liaise with other related units, teams, departments to carry out all relevant activities

Specialist Skills / Technical Knowledge Required for this role:


Extensive analytical skills and knowledge of liabilities related revenue and fee income

High MIS skills with proficiency in Excel and other basic computer software

Strong knowledge of UAE market

Fair knowledge of financials and budgeting

Strong background in product development



Fair knowledge in Islamic Banking