Boutique Manager

Since its inception, Vhernier has embodied the artistry and innovation of Milanese elegance, redefining jewelry with a bold approach to design and craftsmanship. Known for its sculptural beauty and commitment to sustainability, Vhernier harmonizes timeless aesthetics with modern minimalism, crafting each piece as a work of art. With a passion for unusual materials, such as titanium and the rarest gems, the House creates creations that are both groundbreaking and understated. From hand-sculpted forms to the soul of craftsmanship, Vhernier celebrates the art of simplicity, inviting you into a world where elegance is an exploration of beauty, vision, and creativity.

As part of its strategic development in the UAE, the Vhernier Maison is looking for a Boutique Manager capable of handling the opening and success of the store.

Your Mission

As an Ambassador of the Vhernier Maison, you will be responsible for the development and optimization of the boutique’s performance and profitability by managing the boutique team, ensuring excellence in boutique operations, and to delivering the best client service and experience. You will contribute to developing a deep understanding and knowledge of the Maison to convey its brand DNA, recognizable craftsmanship and innovation in all its creations.

You will be in charge of the daily operation of the boutique (front and back office) with the aim of communicating the overall brand message in a successful manner to generate business.

You will be responsible for establishing, maintaining and promoting the Vhernier brand image and identity, following the Company’s directives.

You will be accountable for ensuring maximum sales and profitability of the boutique through merchandise, inventory, expense control and human resources management.

Key Responsibilities

• Boutique performance & Sales achievement:
• Achieve or surpass monthly and yearly sales targets of the boutique;
• Meet or exceed the KPIs set by the retail management;
• Respect the brand’s discount policy;
• Establish a budget, track sales and expenses. Maintain budget and related costs within established guidelines;
• Develop and implement the boutique action plan with the commercial department with a focus on business development;
• Ensure the sales growth;
• Gain market share;
• Review competition trends, recommend and initiate changes for maximizing goals and objectives.
• Management:
• Set, implement and supervise the boutique sales strategy;
• Guarantee the implementation and regular monitoring of the boutique action plan (result driven, monthly review and keep update, monitor and follow up the plan);
• Ensure compliance with all policies and procedures through regular store management and staff meetings, store walk-throughs, audits, etc.;
• Together with the visual merchandising team, ensure that the standards on store image are kept according to company guidelines and coordinate the proper training for sales staff;
• Ensure appropriate merchandise stock levels;
• Ensure proper attire, grooming and behavior in line with the brand’s guidelines;
• Grant the compliance to operational procedures provided by the Group;
• Lead by example & team spirit: lead and motivate the team to accomplish and maximize the sales target and retail KPIs;
• Oversee the boutique maintenance;
• Handle all customer’s inquiries and complaints.
• Customer Relations Management:
• Treat the customer according to the brand’s standards: ensure that each customer receives outstanding standards, solid product knowledge and all other components of customer service;
• Act as a brand ambassador when representing the brand at meetings, events (local & international) and other work-related functions;
• Build strong customer relationships and enhance loyalty;
• Acquire a relevant customer database, convert it into sales transaction and retain the customer for future transactions;
• Monitor & execute the boutique CRM program.
• Team Management:
  
  

Performs all necessary supervisory functions to effectively and efficiently manage the personnel assigned:

• Hire, lead and act as an advisor to boutique team regarding projects, tasks and operations;
• Define and communicate missions and objectives of all team members, clearly establishing priorities and reasonable deadlines;
• Formulate the sales team’s goals and objectives, motivate staff and reinforce engagement;
• Motivate the boutique team around the strategy and vision of the Maison;
• Foster a cooperative and harmonious working climate to maximize employees’ morale and productivity;
• Act as a coach and assist colleagues in operations, sales and training.
  
  

Education

Job profile:

• Bachelor graduate with at least 10 years of retail experience, preferably in the luxury jewelry/watchmaking sector.
  
  

Technical Skills

• Qualification/ training in watches & jewelry, knowledge of diamond grading and design;
• Preferably with a qualification in gemology;
• Ability to work in a fast-paced retail store environment;
• MS Office experience required (Word, Excel, PowerPoint);
• Fluency in English is mandatory; the knowledge of another language is a plus (Arabic, Chinese, Russian, Italian).
  
  

Personal Skills

• Managerial skills and proactive approach;
• Excellent interpersonal and communication skills are required;
• Ability to delegate tasks and follow up to ensure execution;
• People-friendly and comfortable dealing with VIP clients;
• Excellent representation skills;
• Focused, target oriented and organized;
• Strong understanding of customer service needs and customer (internal and external) priorities;
• Strong attention to detail with the ability to handle multiple tasks simultaneously and with precision;
• Self-starter with team-player approach.