Brand Manager

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

We are seeking a top-talent Brand Manager with experience in the travel and hospitality sectors to join our global multi-brand team. In this role, you will be at the forefront of Accor, one of the biggest names in global hospitality and the largest hotel chain in Asia Pacific. You will be responsible for developing, implementing, and managing the brand strategy for Accor Vacation Club. Now with 24 resorts in Australia, New Zealand and Indonesia, and a member base of more than 30,000, Accor Vacation Club is a leading regional business ready to expand its reach. This role will be focused on enhancing the brand's impact, resonance, and performance in the international market.

How You'll Shine

Brand Strategy & Development

• Work closely with Brand Director to develop, support, and implement comprehensive brand strategies that align with company goals, vision and objectives.
• Build annual brand marketing plans and deploy the brand strategically for immediate business growth and long-term sustainability.
• Leverage research and consumer insights to identify market trends and understand customer preferences to ensure enable the brand resonates with target audiences.
• Manage the development of building a dynamic brand foundation and go-to market tools that set the brand up for successful business implementation.
• Develop positive relationships and partnerships with Travel + Leisure Co. and Accor leaders, and cross-functional teams in creative, communications, marketing, sales, operations and other key stakeholder functions.
• Dynamic collaboration with the social media team to ensure a strong and cohesive presence for the AVC brand
  
  

Brand Activations

• Create and manage integrated marketing campaigns that promote the brand across both digital and traditional channels.
• Lead the planning and execution of experiential campaigns and events that drive brand awareness, lead generation, engagement and other business objectives.
• Oversee the branding and execution of company-sponsored events, hospitality activations, VIP experiences and initiatives.
• Manage relationships with external partners, agencies, and vendors to maximize brand visibility and engagement at events and high-profile hospitality experiences.
• Facilitate creative needs, provide feedback, and ensure that deliverables meet assigned deadlines.
  
  

Brand Governance

• Ensure brand consistency, differentiation, and relevance in the market.
• Understand brand guidelines and oversee their implementation.
• Demonstrate brand visual understanding and perspectives within imagery and video.
• Ensure brand messaging, tone, and visual identity are consistent across all touchpoints.
• Brand Performance Monitoring:
• Track and report key performance indicators (KPIs) related to brand health metrics.
• Use data insights to optimize campaign efforts and refine brand foundations.
• Provide actionable recommendations based on customer feedback, market trends, and performance analytics.
• Travel Requirements
• 10-15% travel required. This could include, but not limited to, site visits, production shoots, marketing events, and continuing education opportunities.
• Proven ability to develop and execute strategic brand plans that drive measurable results.
• Experience in brand strategy or business performance analysis within the hospitality or travel industry.
• Creative mindset with demonstrated experience in brand performance measurement, consumer research, and market analysis.
• Excellent verbal and written communication skills, with the ability to present insights and recommendations to leadership.
• Ability to work cross-functionally to align branding efforts and drive business objectives.
• Proficient at communicating and collaborating with teams across global time zones.
  
  

Technical Skills

• Microsoft Teams, Outlook, Word, Excel, PowerPoint, Canva, Adobe Creative Suite, Apple Keynote, Project Management Tools, Zoom Job experience
• 5+ years of relevant experience in brand management or related function
• Prior experience within international travel & hospitality a plus
• Knowledge of in-house agency structure, marketing, all forms of advertising, and digital experiences
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
  
  

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.