Category Lead CEEMEA

Constantly looking for better ways to nourish the world, General Mills has been operating in the Middle East for almost 20 years. Managing businesses in more than 20 countries, we offer trusted, quality brands and exceptional opportunities for those with the entrepreneurial spirit, initiative and cultural awareness to excel. We have been innovating in significant ways, not just in our brands and products, but also in adapting to the communities we proudly serve. Exceptional employee engagement happens when an organization is conscious and purposeful about it. In a bid to make food the world loves, we pay utmost attention to the capabilities of our people and the strengths of our culture. We ensure a workplace that enables learning to happen anytime, anywhere. Some of our big brands are Betty Crocker, Nature Valley, Green Giant, Old El Paso & Haagen Dazs.

Functional Overview

What your role is

This role supports the commercial/sales function of CEEMEA, delivering profitable growth plans, designing and delivering the model approach at cluster/country level.

Key Responsibilities

• Partner with the CEEMEA sales and marketing team to establish targets and standardize tracking of Sales Fundamentals: More stores, Better stores, bigger impact.
• Develops & present regular market intelligence reports which generates insights to identify category growth, brands and distribution opportunities and risks.
• Monitors and evaluates in store plans ongoing throughout the year, flexing activities as required to the local trade scenes to reflect any changes in customer/brand environment, and to improve effectiveness and efficiency (ROI).
• Create the necessary Category input on long-range plan, growth levers and design effective promotional plans. Contribute to GM overall Category and Point-of-Purchase vision. Provide compelling recommendation for price architecture, promotion, range and merchandising.
• Deploy efficient toolkit with focus on detailing materials including pricing and visibility programs based on regional guidelines.
• Lead on strategic revenue management iinitiatives across the region.
• Identify and Role out best-in-class executions (relevant to the cluster) including in-store executions, promotional activities, detailing materials, with markets across CEEMEA.
  
  

Experience & Qualifications

What you will bring to the team

• Should have 7 + years of FMCG foods experience including trade/shopper marketing experience.
• Preferred to know the snacking category dynamics.
• Strong Go to market & Different trade channel knowledge .
• Strong communication and negotiation skills
• Arabic Speaker would be an advantage
  
  

What You Get From Us

• Competitive Package and Salary
• Flexible working with 4days in the office.
• Equal employment opportunities
  
  

At General Mills, we are committed to recruiting ,retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team's journey. Hungry to Shape the Future.