Consumer Insights Manager

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Consumer Insights Manager

The Consumer Insights Manager position aims provide in-depth understanding of consumer behaviors and motivations through effective management of qualitative and quantitative research studies. This role collaborates closely with Brand, RRP, and Sales teams to translate business needs into actionable insights, ensuring that research data drives strategic decision-making and business planning. The Consumer Insights Manager is responsible for efficient budget planning and management, delivering innovative and forward-thinking consumer insights that shape JTI's future strategies and objectives.

Position

The Consumer Insights Manager will be responsible for

Consumer Incidence and Tracker studies; agency management

• Collaborate closely with research agencies to ensure alignment with JTI’s strategic goals
• Ensure timely and accurate data capture and reporting to provide valuable insights for strategic decision making
• Conduct thorough ad-hoc analyses to derive actionable insights that drive business impact.
• Implement rigorous data validation processes and quality improvement steps to ensure the reliability and accuracy of insights
• Efficiently manage administrative tasks, including negotiation and contract management, to overcome operational challenges and ensure seamless execution
• Continuously seek and apply innovative research approaches to stay ahead of consumer trends and drive future business strategies.
  
  

Consumer segmentation

• Manage and deliver Consumer Segmentation maps to provide an in-depth understanding of the motivations and pain points of consumers based on specific consumer types
• Foster strong collaboration with Brand, RRP, and Sales teams to ensure consumer segmentation insights are integrated into all strategic planning and execution
• Act as a bridge between various departments to create a unified approach to understanding and addressing consumer needs
• Deliver consumer segmentation maps that offer in-depth understanding and actionable insights into consumer motivations and pain points
• Ensure that the segmentation analysis drives meaningful actions and contributes to the development of targeted marketing strategies and product offerings
• Tackle the complexity of diverse consumer segments to deliver sophisticated and nuanced understanding of segmentation models
• Drive the development of forward-thinking strategies that address both current and future consumer pain points and motivations.
  
  

Qualitative studies

• Manage and deliver consumer insights from ad-hoc qualitative research
• Understand specific business questions and consumer niches, translating them into targeted ad-hoc qualitative research studies
• Collaborate closely with Brand, Ploom, and Sales teams to ensure the research aligns with strategic objectives and business needs
• Oversee the management of research agencies to ensure high-quality and relevant qualitative studies
• Deliver clear and actionable recommendations based on qualitative insights to help Brand, Ploom, and Sales teams make informed decisions
• Take on the challenge of interpreting complex qualitative data and presenting it in a way that is easily understood by stakeholders
• Provide thorough and insightful analyses that address specific business questions and consumer behaviors
• Seek and utilize innovative qualitative research methodologies to uncover deep consumer insights
• Drive the development of forward-thinking strategies based on qualitative findings to anticipate future market needs and consumer trends.
  
  

Support business driving activities leaning on research expertise

• Work closely with the Marketing & Sales organization to ensure they fully understand and effectively use research data for business planning and decision making
• Act as a trusted advisor to M&S teams, helping them leverage consumer insights for strategic initiatives
• Deliver crucial consumer insights for market modeling, actual performance reviews, and provide relevant insights regarding market specifics during the planning period and on an ad-hoc basis
• Ensure that the insights provided are actionable and contribute directly to the achievement of business objectives
• As per the instructions of the SI Lead, participate in and support the development of presentations for AP, regional visits, GM meetings, and other business needs
• Embrace the challenge of creating impactful presentations that effectively communicate complex research findings and their implications for the business
• Use innovative approaches to support business planning activities, ensuring that consumer insights are forward-thinking and anticipate future market trends
• Continuously seek new ways to enhance the value of research expertise in driving business growth and strategy.
  
  

Budget planning and management

• Work closely with relevant departments to collaboratively plan the consumer research budget, ensuring alignment with JTI’s strategic goals
• Engage stakeholders early in the planning process to build a shared understanding of budget priorities and constraints
• Manage the consumer research budget efficiently to ensure optimal allocation of resources for research activities
• Regularly track budget utilization and report on variances versus the plan to maintain financial discipline and transparency
• Proactively address financial challenges and constraints, finding smart solutions to maximize the impact of available resources
• Continuously seek opportunities for cost savings and efficiency improvements without compromising the quality of research outputs
• Engage in strategic financial planning to anticipate future research needs and ensure long-term sustainability of research initiatives
• Use financial insights to support the development of forward-thinking research strategies that align with JTI’s vision and goals
• Provide comprehensive reporting on budget variances to inform decision-making and future planning.
  
  

Requirements

• University degree in social sciences, humanities or technical sciences
• Minimum 5 years of working experience in the same or similar position in FMCG environment
• Fluent in English
• MS Office, statistics, research methodology, analysis and problem solving, project/process management.
  
  

What To Expect

• Opportunity to work in an open atmosphere in a modern office with a team of various backgrounds and experiences.
  
  

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.