Content Strategist

Location:Dubai, United Arab Emirates

Work Style: In-person

Job Type: Full time

Department: Editorial

Reporting to: Editor-in-Chief

About T Magazine:

T Magazine, The New York Times’ iconic style publication, explores the worlds of fashion, design, art, culture, and travel with depth, elegance, and authority. As we expand our presence in the Middle East, we're seeking a dynamic and culturally fluent Social Editor/Content Strategist to lead and execute our social media strategy from our Dubai newsroom.

Role Overview:

As the Social Editor, you will be the digital voice of T Magazine Middle East across all social platforms. You’ll shape and curate our visual and editorial identity online, craft engaging content tailored to a regional and global audience, and work closely with editorial and creative teams to bring our stories to life digitally. This role is perfect for someone who lives and breathes social media, has a sharp editorial eye, and understands luxury, culture, and contemporary storytelling.

Key Responsibilities:

• Develop and execute a social media strategy aligned with T Magazine's global standards and regional editorial calendar.
• Manage all social platforms (Instagram, X/Twitter, TikTok, Threads, Facebook, LinkedIn) with a focus on visual storytelling and audience engagement.
• Write compelling and on-brand copy for social media posts, headlines, and captions.
• Curate and schedule daily posts, reels, stories, and interactive features.
• Collaborate with editors, photographers, and designers to amplify editorial features and cover stories.
• Monitor trends, insights, and audience behavior to refine strategy and maximize reach.
• Work with marketing and commercial teams to support branded content and partnerships.
• Track KPIs, compile monthly performance reports, and provide recommendations to optimize growth.
• Ensure consistency in voice, tone, and aesthetic across all platforms.
  
  

Requirements:

• 3+ years of experience managing social media for a premium editorial, fashion, culture, or lifestyle brand.
• Strong editorial sensibility and ability to translate complex stories into engaging social content.
• Proven experience in growing and managing high-end social media accounts.
• Deep understanding of platform nuances, trends, and algorithm changes.
• Excellent written and visual communication skills.
• Familiarity with photo/video editing tools (e.g., Adobe Creative Suite, Canva, CapCut).
• Culturally aware with a deep understanding of both Middle Eastern and international audiences.
• A keen interest in the luxury space, arts, fashion, design, and culture.
  
  

Preferred Qualifications:

• Experience working with or for an international media brand.
• Knowledge of Arabic is a plus, but not required.
• Understanding of SEO and audience development best practices.