D2C Channel Manager GCC

D2C Channel Manager, GCC

Glanbia Performance Nutrition

Join this dynamic team focused on delivering better nutrition for every step of life’s journey.

The Opportunity

To lead and scale the Direct-to-Consumer (D2C) business for Optimum Nutrition in GCC by managing the end-to-end digital commerce strategy, execution, and performance across our DTC side. The role is critical in accelerating online revenue, enhancing consumer experience, and driving digital brand equity.

Job Summary

1. D2C Business Strategy & Execution.

• Own the P&L for the D2C channel.
• Develop and implement a comprehensive growth roadmap for Optimum Nutrition owned e-commerce platform.
• Identify new digital opportunities and emerging trends to stay ahead in the D2C space.

2. Online Store & Platform Management

• Oversee day-to-day operations of the brand’s D2C website including product catalogue management, UI/UX, pricing, offers, and merchandising.
• Partner with external Fulfilment Partner as well as Internal cross-functional teams (tech, supply chain, legal, CS) to ensure seamless backend and frontend performance.

• Drive acquisition, conversion, and retention through customer-centric design and experience.

3. Campaigns & Consumer Marketing

• Plan and execute marketing campaigns (performance, email, social, influencer) in collaboration with internal marketing and external agency teams.
• Leverage content, storytelling, and product education to boost traffic and engagement.

4. Data & Analytics

• Monitor and analyse site performance, consumer behaviour, marketing KPIs, and conversion metrics.
• Use insights to optimize campaigns, user experience, product placement, and digital funnels.

5. Cross-Functional Collaboration

• Collaborate with brand, product, supply chain, finance, and global teams to ensure alignment of the D2C strategy with business priorities.
• Ensure inventory health, customer SLAs, and financial discipline across channels.

Qualification & Experience Requirements

• Bachelor’s degree in Business, Economics, Marketing, or related field.
• 5–7 years of experience in digital commerce, preferably with D2C brands in FMCG/nutrition/consumer/beauty/premium goods.
• Proven track record in running end-to-end D2C operations.
• Strong analytical, commercial, and project management skills.
• Experience working with CMS, CRM tools, and marketing automation platforms.

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Success Metrics:

• D2C Revenue and Profitability Targets
• Website Traffic, Conversion Rate & CAC
• Customer Retention & LTV
• Campaign ROI and Engagement Rates
• On-time & accurate order fulfilment

Preferred Attributes:

• Passion for health, wellness, and fitness.
• Entrepreneurial mindset with a strong sense of ownership.
• Ability to operate in a fast-paced, matrixed global environment.

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!

Where and How You Will Work

The opportunity will be based in Dubai, UAE with hybrid working arrangements available, which allows you greater choice in how you work and live, giving you a better work-life balance.

What We Would Like to Offer You

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, and a competitive salary.

About Glanbia

Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5,800 people, work with global food and beverage companies, and sell our award-winning and market-leading brands and ingredients in more than 100 countries worldwide.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates. We will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.