Digital Acquisition Manager Ploom
JTI
Date: 4 hours ago
City: Dubai
Contract type: Full time
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more jti.com
Digital Acquisition Manager Ploom
As Digital Acquisition Manager you will build and deploy the digital acquisition journey and are responsible for the acceleration of consumer growth and feed the Commercial Engine with the "Right" leads. You will be managing best-in-class traffic campaigns across all channels including Paid social, SEO, Programmatic campaigns and PPC...etc. as well as optimizing the website journey of new consumers including the development of acquisition propositions in our platforms.
The role will be a core element of the digital function and will be primarily responsible for generating and increasing the traffic to our digital platform.
The Digital acquisition manager, will have to closely collaborate with the CRM/Retention Manager, Digital Agency and Brand team.
Position
As the Digital Acquisition Manager, in the Marketing Middle East & Shisha department, you will
Lead the Digital campaign planning in collaboration with the Digital agency;
Ensure campaigns are tagged for effective reporting;
Identify ways to engage consumer digitally in retail & HoReCa;
Be a key contributor to the Digital Communication Strategy working closely with Marketing Brand to ensure Acquisition needs are met;
Work closely with Digitalm CRM & Retention Manager to ensure effective targeting and acquisition;
Data base Segmentation to ensure effective CRM Aquisition campaign and targeted messages by segment to optimize the Acquisition rate;
High level of collaboration with Data Science and E-Commerce team in mapping journeys, identify potential gaps and space for improvements;
Collaborate with local brand teams and Global DBU Product teams to continuously develop and improve campaign messaging, positioning and content;
Understand all metrics and their contribution to achieving acquisition goals and objectives to enable all aspects of the foundational channel marketing efforts supporting identity resolution, lead gen, acquisition, conversion, win back and engagement of digital customers;
Analyse and interpret data to steer online directions and improve leads Acquisition;
Perform the needed tests (i.e A/B testing...etc.) and analyze the efficiency of a journey or/and a campaign;
Assess the effectiveness and accuracy of new campaigns and stay on top of industry trends and changes;
Continuously optimize results by applying a data centric approach that will power a test and learn process;
Assess the effectiveness and accuracy of new campaigns and stay on top of industry trends and changes;
Collaborate with internal stakeholders to ensure on-time and on-budget delivery of desired results;
Collaborate with E-commerce and CRM/Retention team to ensure the right budget split;
Build the yearly Media plans and technical actions;
Responsible to meet the deadline for each project;
Requirements
Next Steps
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more jti.com
Digital Acquisition Manager Ploom
As Digital Acquisition Manager you will build and deploy the digital acquisition journey and are responsible for the acceleration of consumer growth and feed the Commercial Engine with the "Right" leads. You will be managing best-in-class traffic campaigns across all channels including Paid social, SEO, Programmatic campaigns and PPC...etc. as well as optimizing the website journey of new consumers including the development of acquisition propositions in our platforms.
The role will be a core element of the digital function and will be primarily responsible for generating and increasing the traffic to our digital platform.
The Digital acquisition manager, will have to closely collaborate with the CRM/Retention Manager, Digital Agency and Brand team.
Position
As the Digital Acquisition Manager, in the Marketing Middle East & Shisha department, you will
- Lead the Digital consumer Acquisition & Conversion strategy and deployment
Lead the Digital campaign planning in collaboration with the Digital agency;
Ensure campaigns are tagged for effective reporting;
Identify ways to engage consumer digitally in retail & HoReCa;
Be a key contributor to the Digital Communication Strategy working closely with Marketing Brand to ensure Acquisition needs are met;
Work closely with Digitalm CRM & Retention Manager to ensure effective targeting and acquisition;
Data base Segmentation to ensure effective CRM Aquisition campaign and targeted messages by segment to optimize the Acquisition rate;
- Data Management and testing
High level of collaboration with Data Science and E-Commerce team in mapping journeys, identify potential gaps and space for improvements;
Collaborate with local brand teams and Global DBU Product teams to continuously develop and improve campaign messaging, positioning and content;
Understand all metrics and their contribution to achieving acquisition goals and objectives to enable all aspects of the foundational channel marketing efforts supporting identity resolution, lead gen, acquisition, conversion, win back and engagement of digital customers;
- Analysis & Optimization
Analyse and interpret data to steer online directions and improve leads Acquisition;
Perform the needed tests (i.e A/B testing...etc.) and analyze the efficiency of a journey or/and a campaign;
Assess the effectiveness and accuracy of new campaigns and stay on top of industry trends and changes;
Continuously optimize results by applying a data centric approach that will power a test and learn process;
Assess the effectiveness and accuracy of new campaigns and stay on top of industry trends and changes;
- Budget
Collaborate with internal stakeholders to ensure on-time and on-budget delivery of desired results;
Collaborate with E-commerce and CRM/Retention team to ensure the right budget split;
- Agency Management
Build the yearly Media plans and technical actions;
Responsible to meet the deadline for each project;
Requirements
- Bachelor’s degree in Marketing, Statistics, Mathematics, Computer Science, or another quantitative field preferred;
- 4-5 years using Paid ads, SEO, Programmatic ads...etc. and any Digital Acquisition tool;
- 4-5 years’ experience marketing based on data;
- 4-5 years’ experience delivering B2C leads Acquisition;
- 4-5 years’ experience performing A/B testing and reporting results;
- Familiar with multichannel acquisition, conversion, retention, and website structure;
- Proficient in digital analytics and social listening tools, demonstrating strong analytical abilities. Experience managing digital and website agencies while optimizing budgets to meet objectives;
- Strong communication and relationship-building skills;
- Excellent English level;
- Highly organized, detail-oriented, and a team player;
- Proficient in MS Office Suite and well-versed in various digital channels.
Next Steps
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Manager Sales Performance
talabat,
Dubai
7 minutes ago
About The OpportunityRole SummaryTalabat has grown to become a very large business. Its main platform, the food platform, is growing at a very fast pace from an extremely large base.As Sales Performance Manager, you will be responsible for developing a strong understanding of our performance across all our activities across the vendor journey on Talabat - lead management, acquisition, Incubation,...
Lobby Hostess
Atlantis Resorts,
Dubai
1 hour ago
( 13851 )At Atlantis, we exist to bring the extraordinary to every holiday and experience through connection, empowerment, precision, care and warmth. Inspired by the majesty and mystery of the ocean, Atlantis resorts are unique destinations full of life, wonder and surprise, where we seek to exceed our guests’ expectations at every possible turn.Atlantis, The Royal will forever change the...
Assistant Restaurant Manager - Dubai Mall
Fundamental Hospitality,
Dubai
1 hour ago
Fundamental Hospitality is looking to hire an experienced Assistant Restaurant Manager to join our team at La Maison Ani by Chef Izu in Fashion Avenue, Dubai Mall. What We Offer:Competitive SalaryWork Visa & Medical Insurance30 days paid annual leaveEmployee discounts across our venuesJoining flight ticket (for international applicants) plus return tickets to home country (annually or biennially, depending on position)Opportunities...