Digital & Campaign Marketing Manager

About the Role

We're looking for a strategic and hands-on marketing leader to drive AI71's digital marketing and campaign execution across owned and paid channels. As the Senior Digital & Campaign Marketing Manager, you will lead integrated marketing efforts—anchored in high-impact content creation and production—to build awareness, generate leads, support product adoption, and elevate our global brand presence.

This is a unique opportunity to take ownership of both digital infrastructure and storytelling at scale, working across product, sales, and comms teams to bring our vision to life. You will also manage agency partners across media, creative, and brand to ensure consistent, high-quality output and strong performance ROI.

Key Responsibilities

• Digital Marketing – Own & Optimize Our Digital Presence
• Lead digital growth strategy across website, SEO/SEM, email, and social media
• Drive content planning, production, and distribution across all digital touchpoints (website, blogs, newsletters, social posts, developer docs, video, webinars)
• Own the editorial calendar across teams and formats, ensuring consistency and alignment with GTM priorities
• Develop always-on content engines to support product launches, thought leadership, and developer engagement
• Set and manage performance goals (traffic, engagement, conversion, CRM growth)
• Lead experimentation across email and landing pages (CRO, A/B testing)
• Campaign Management – Lead End-to-End GTM Campaigns
• Plan and execute integrated marketing campaigns in coordination with product marketing, sales, and comms
• Manage events, sponsorships, and high-visibility activations, including executive and ecosystem profiling
• Oversee paid media and advertising execution—both digital and traditional (in collaboration with media agency)
• Support development and localization of campaign content assets (video, landing pages, sales enablement, product demos)
• Build lead generation and nurture programs with strong conversion-focused content
• Content Strategy & Production – Be the Engine Behind Our Narrative
• Translate product positioning and brand messaging into compelling, channel-ready content
• Oversee development of creative assets and storytelling formats: copy, video, motion, and digital formats
• Maintain quality, tone, and brand consistency across all content touchpoints
• Collaborate with product teams and agencies to ensure content elevates our technical voice while remaining accessible
• Build repeatable systems for content ideation, creation, and amplification across markets
• Agency & Channel Leadership
• Manage multiple agency partners across media, content, and creative
• Align scopes and deliverables with brand priorities and campaign objectives
• Track and optimize performance across owned channels (web, email, organic social) and paid channels (sponsored content, display, events, etc.)
• Coordinate with internal teams (brand, comms, product marketing, growth) to ensure tight integration
  
  

What Success Looks Like

• A high-performing content engine driving awareness, engagement, and pipeline
• Well-orchestrated GTM campaigns with measurable business impact
• Consistent, elevated brand presence across owned and paid media
• Strong internal collaboration and external agency performance
  
  
  
  

Requirements

• 10+ years in B2B/B2G marketing, with strong experience in both content creation and digital campaign execution
• Track record of building and scaling content programs across formats (web, video, social, email, sales enablement)
• Deep understanding of digital channels, CRM, marketing automation, and performance analytics
• Experience managing creative, content, and media agencies
• Excellent project management and cross-functional collaboration skills
• Clear communicator with ability to turn complex ideas into compelling stories
• AI, SaaS, or deep-tech marketing experience is a plus