Digital Marketing Manager

Job Purpose:

Responsible for developing, implementing and managing digital marketing strategy and campaigns that promote a company and its products and/or services. Plays a major role in enhancing brand awareness within the digital space as well as driving website traffic, increase number of followers & engagement rates on all platforms and acquiring quality leads/customers.

Responsibilities:

• Managing the prioritization of digital investments along with responsibility for planning and budgetary control of all digital marketing activity.
• Monitoring industry trends, emerging technology and competition in the marketplace to evaluate and identify insights, optimize spend and benchmark performance.
• Providing functional expertise, best practices and recommendations regarding the execution of digital marketing campaigns for Bloom Holding brands.
• Overseeing all website, mobile, SEO/SEM, email marketing and display advertising strategies throughout the organization with the objective to generate leads and increase brand awareness.
• Improving the usability, design and content, along with the conversion of the company websites to mobile optimized platforms.
• Managing the social media strategy for Bloom Holding and brands under the Bloom Holding umbrella.
• Development of a digital content and retention strategy, which includes but not limited to whitepapers, podcasts, video and infographics.
• Measuring and reporting on the performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
• Creation of ongoing digital educational and information sharing programs with brand marketing and event marketing
• Overseeing and providing strategic and executional guidance for offline and online integration of marketing programs.
• Fostering strong relationships with key agency partners, including day-to-day management, negotiating fee structures and scope of work.
• Manage social media agency and resources available (inhouse or external) for the website
  
  

Qualification and Experience:

The ideal candidate will possess strong leadership skills, extensive knowledge of performance marketing, and proven expertise in managing a wide range of digital platforms, including company websites, Affiliates, CMS tools, social media platforms, Google Analytics 4 (GA4), and Power BI. Experience with social media management tools such as Sprout, SEO platforms such as Ahrefs, reporting tools, and CRM platforms like Monday.com and Salesforce is essential. Additionally, proficiency in Salesforce Marketing Cloud and the ability to collaborate effectively within cross-functional teams are highly valued.

• Graduate or Post Graduate Degree, preferably in the field of Marketing or Business.
• Minimum 8 years’ experience, with at least 5 years’ experience in Digital Marketing.
• Proven experience in managing digital campaigns, websites, and social media for premium or real estate brands.
• Highly creative, with strong content creation skills and excellent copywriting ability in both English and Arabic.
• Manage affiliate marketing startegies and partnerships to expand brand reach and ROI.
• Solid understanding of social media management tools and CRM tools.
• Solid knowledge of AI tools and Ads Managers, with relevant certifications such as Meta Blueprint and Google certifications preferred.
• Deep understanding of performance marketing, lead generation, SEO, SEM, and analytics tools.