HC Arabia DCOM Strategy & Marketing Manager

Please note a preferred candidate has been identified for this role.

Key Responsibilities / Focus Areas

• Defines Category Strategy for the BU adapting the BG Category Strategy specific to dCom channels
• Unlock demand generation through activating right content + traffic levers (and new ways into commerce) & campaign planning and execution, in partnership with Media, DMC and CS&P.
• Supports C&C hub and Country dCom CBD for dCom marketing requirements for all campaigns
• Drive prioritization within key Customers and Categories, aligned to the BG Category Strategy
• Development and OTIF delivery of Customer JBPs; supporting negotiations with CBD as needed
• Financial Delivery & P&L lead - achieve/exceed quarterly and annual revenue and profit targets, for both established and new items, and overall channel targets
• P&L forecast & delivery (TO, GM and PBO)
• 1Yr. and 3Yr. Strategy and forecast by channel and categories
• Lead the required transformation with support functions Supply, R&D, etc.) to unlock the full potential of dCom, and ensure optimal resourcing allocation to execute the BG Strategy in the BU
• Performance Marketing - lead adoption of holistic and iterative performance marketing plans, connecting brand, media and optimizing budgets across channels/tactics/brands based on KPIs
• Measurement & Optimization - build business goals, develop the digital learning plan, set dCom goals, measurement, and data visualization plans, collaborating with Media, the C&C hub and brand
• Promotion/site merchandising – create an unparalleled shopping experience supporting the C&C hub to optimize digital shelf and brand performance by leveraging analytic tools and techniques to understand content performance.
  
  

You Will Ideally Have Demonstrable Experience Of

• High influencing skills, be tenacious and driven first, proven experience in selling-in innovations to Customers and successfully executing these OTIF.
• Digital Commerce business management eRetail operational experience including key pureplay & omnichannel retailers like Amazon, Noon ,Carrefour & Delivery Hero (i.e., portfolio management, traffic/conversion optimization, & strategy maintenance via P&L-based decision making).
• Performance Marketing awareness of lower funnel modelling along with media budgeting for sufficiency to achieve holistic revenue ambitions.
• Transferring strategy into execution ideally has experience in a Customer Development or Marketing role, with proven ability to project manage and influence multiple stakeholders.
• Driving innovation Identifying breakthrough opportunities, involvement in business case development, and shaping a test and learn culture.
  
  

KPI’s and Dimensions

• Market Share Improvement (Business Winning %)
• Share of Search Improvement (where capability available)
• ROAs improvement
• MSI Improvement
• Familiar with: Shopper Insights / Trade Margins
  
  

Key Interfaces

• BU culture & commerce hub lead in scaling & execution of the BU’s dCom Category Strategy
• BU brand, managing day-to-day operations and OTIF execution of campaigns, Strategies etc.
• Country dCom CS&Ps and CBDs, ensuring OTIF and successful execution of JBPs
• BU dCom Data & Analytics leads to support the performance management and financial delivery, and identify critical mix management interventions driving insight to action
• BU Innovation lead to ensure the funnel is aligned to the Cat. Strategy & Customer JBPs
• C&C Hub Lead to ensure that Content is being delivered OTIF and optimized to maximize conversion
• BU Media leads, specific to investment prioritization for media plans to achieve KPIs
• BG Strategy, marketing, and dCom teams to align on the BU specific Channel Strategy
  
  

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