Head of Marketing

Porter: Creating Impactful Journeys

At Porter, we're not just passionate about improving productivity; we're on a vision to Moving a billion dreams one delivery at a time. We empower businesses, both large and small, to optimize their operations and unleash unprecedented growth in their core functions. Join us in pioneering the future of last-mile logistics, one that's poised to disrupt the industry and redefine the way we think about transportation.

Why Porter?

• Industry Leadership: As the fastest-growing leader in last-mile logistics, we have a pan India and International presence with operations spanning multiple cities. With a fleet size exceeding 750k driver partners and 15 million customers. Porter is at the forefront of this dynamic and rapidly expanding sector.
• Cutting-Edge Technology: Our industry-best technology platform has garnered over $150 million in investments from renowned backers, including Sequoia Capital, Kae Capital, Mahindra Group, LGT Aspada, Tiger Global, and Vitruvian Partners. We lrage technology to drive efficiency, innovation, and unparalleled service.
• Ambitious: We're not just solving problems; we're addressing a massive challenge and going after a market with a valuation surpassing $50 billion USD. Our ambition extends beyond last-mile delivery; we aim to disrupt all facets of logistics, including warehousing and LTL transportation.
• Thriving Community: Join a community of passionate individuals who are committed to doing the best work of their lives. At Porter, we value the spirit of collaboration, innovation, and embracing challenges head-on.
  
  

Be a Part Of Something Extraordinary

If you're ready to make an impact, be at the forefront of innovation, and embrace the challenges and opportunities of a fast-paced work environment, Porter is the place for you. We're not just building a brand; we're creating a household name in transportation.

Join us and be part of the revolution – where every day is an opportunity to redefine what's possible.

If you are ready to make a significant impact and shape the future of Porter, apply now and be part of our exciting journey!

About Role

We are seeking a highly skilled and strategic Marketing leader to lead our marketing efforts across multiple countries. This is a pivotal role in aligning marketing strategies with the organization's overall business objectives, driving marketing initiatives, and providing strategic marketing insights across different countries. The ideal candidate will possess a combination of strong business acumen, marketing expertise, leadership capabilities, and the ability to build strong partnerships across the organization.

Responsibilities

• We are looking for an individual who will be creating & driving marketing strategy for an on-demand vertical. You will be owning the complete lead to an early hand holding journey for the customer / partner.
• Development and execution of annual marketing strategy in line with business objectives and revenue targets
• Help strengthen data led thinking and lead the development & calibration of user acquisition playbook across the cities & categories.
• Extensive crafting of target audience, consumer personas, their need states enabling Porter to drive better adoption of various categories.
• Driving penetration and brand awareness by finding innovative & cost-effective ways of reaching our TG through a combination of (not limited to) digital marketing, PR, on-ground activations, ATL & BTL communications, alliances & merchandise.
• Develop continuous improvement charters, scopes of work, plans, and schedules with the objective of increasing lead & user base.
• Develop, test, and execute aggressive multi-channel marketing plans to drive user acquisition & marketing automation!
• Work with Product/Analytics/City teams to deliver successful outcomes on critical marketing metrics (MAU, DAU, Acquisitions etc.)
• Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle.
• Create experiment frameworks, analyse results, and structure scalable campaigns to drive marketing effectiveness & metrics.
• Mentoring and guiding other team members. Ensure effective utilization of resources under your function.
• Identify competitors and evaluate their strategies and positioning and devise counterstrategies. Conduct customer, brand, and product research initiatives.
• Conduct market research to determine market requirements for existing and future products. Identify and plan differentiated and impactful marketing strategies/materials.
  
  

Skills & Preferences

• Dynamic, self-starter and highly motivated individual who would like to work in an intellectually & professionally challenging environment and can contribute to building up the fastest growing logistic startup in India.
• Experience working in EMEA countries will be preferred.
• Ability to work collaboratively with teams across marketing channels.
• Affinity in setting up, reviewing, and optimizing processes.
• Familiarity with tools like webengage / clevertap would be a plus.
• Ability to meet deadlines, prioritize work, handle changing priorities with use of judgment.
• Excellent communication and presentation skills, both written and verbal
• Strong comfort with data and ability to stitch stories and recommendations through data insights.
• Staying current with emerging opportunities & trends in marketing