Head of Product Marketing

Job Description

Work Arrangement:

This role is categorized as hybrid. This means the successful candidate is expected to report to the office at minimum three times per week or other frequency dictated by the business and two times per week remote.

Your Role:

Head of Product Marketing – General Motors Middle East & Africa

As the Head of Product Marketing, you will play a pivotal leadership role within the marketing organization at General Motors Middle East & Africa. You will be responsible for shaping and executing marketing strategies that bring our innovative Chevrolet and GMC products to market. This role demands a deep understanding of customer needs, market dynamics, and the evolving automotive landscape, particularly in the realm of New Energy Vehicles (NEV). You will lead cross-functional teams, influence key stakeholders, and drive strategic initiatives that directly impact GM’s success in the region.

What You'll Do

Strategic Leadership

• Develop and lead product marketing strategies aligned with company objectives and brand positioning.
• Drive compelling product visions, value propositions, and go-to-market plans.
• Identify long-term market opportunities and trends, including electric vehicles, autonomous driving, and connected services.
• Define key product attributes that drive customer demand.
• Mentor and guide a team of product marketing managers.
  
  
  

Customer Focus

• Act as the voice of the customer, understanding their needs and purchase drivers.
• Define target segments and develop detailed customer profiles.
• Leverage market research and data to inform product and marketing decisions.
  
  
  

Product Planning and Development

• Collaborate with cross-functional teams to integrate market needs into vehicle programs.
• Ensure timely definition and approval of product programs for flawless launches.
• Optimize product content, pricing, and profitability.
• Oversee production, stock, and distribution strategies.
  
  
  

Market Analysis and Competitive Intelligence

• Monitor market trends, competitor activities, and technological advancements.
• Analyze competitors’ strengths, weaknesses, and future plans.
• Define unique selling propositions and competitive advantages.
  
  
  

Pricing and Profitability

• Develop pricing strategies that balance volume, market share, and profitability.
• Conduct complexity analysis to optimize product portfolios.
• Support pricing and mid-term planning with Finance and VSM.
  
  
  

Program Management and Execution

• Ensure program integrity and timely delivery of inputs.
• Understand GVDP timings and deliverables.
• Manage program scope, risks, and lifecycle including LCI/Annual content and transitions.
• Oversee management reporting and gate reviews.
  
  
  

Brand Communication and Launch

• Collaborate with brand communication teams to ensure product accuracy in messaging.
• Ensure timely dissemination of product information to dealers.
• Maintain a central, accurate product information source for internal and online use.
  
  
  

Cross-Functional Collaboration

• Work across Finance, Planning, VSM, and global teams to ensure alignment.
• Participate in Global Program Team reviews and resolve market issues.
• Represent market needs in global discussions and balance trade-offs effectively.
  
  
  

Your Skills & Abilities

Knowledge and Experience

• Extensive knowledge of the automotive industry, market trends, and customer segments.
• Strong grasp of brand positioning and marketing principles.
• Experience in product planning or marketing within the automotive sector is highly preferred.
• Proven ability to negotiate and collaborate across diverse teams.
  
  
  

Education

• Bachelor’s degree in business, marketing, or a related field.
• MBA preferred.
  
  
  

Skills

• Exceptional leadership, communication, and presentation skills.
• Strong influence and stakeholder management capabilities.
• Excellent analytical and problem-solving skills.
• Ability to manage multiple projects and prioritize effectively.
• Financial acumen in pricing strategy and profitability analysis.
• Strong facilitation and negotiation skills with excellent interpersonal abilities.
  
  
  

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.