JBH_Marketing.Manager - Brand Communications and PR

umeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different brand promise.

Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated dining destinations and surprising architecture and design at the heart of every guest experience.

Today, Jumeirah operates a world-class portfolio of 23 properties across the Middle East, Europe and Asia and employs over 8,000 colleagues, representing over 106 nationalities.

As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world class environments.

Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity.

Jumeirah Beach Hotel, Dubai’s premier lifestyle destination, is located on Jumeirah Beach Road just 15 km from the city centre and 25 km from Dubai International Airport. The 26-floor hotel has a curved design which represents the shape of a breaking wave and offers pristine private beaches with undisturbed views of the Arabian Gulf.

With 599 sea-facing rooms and suites and 19 private villas, as well as 21 restaurants and bars, extensive conference and banqueting facilities, a private marina, Sinbad’s Kids Club, Talise Spa, and direct complimentary access to Wild Wadi Waterpark for all guests, the hotel continues to redefine the holiday experience.

About the Job:

An opportunity has arisen for a PR & Marketing Manager to join our Marketing team in Jumeirah Beach Hotel.

As with all colleagues within the Marketing Department, the PR & Comms Manager will play an essential part in actively contributing towards the department’s purpose:

“Define and implement Jumeirah Beach Hotel’s marketing and communications strategy, providing vision, framework, and marketing assistance to all hotel departments, including Sales, Revenue, Spa, F&B, C&I, and Sports & Leisure.”

KEY RESPONSIBILITIES

• Managing the day-to-day external communications at a hotel level reporting to the Associate Director of Marketing
• Supporting Associate Director of Marketing with the development of the annual external communications plans to promote the hotel – focused around the three brand pillars – service, dining, design – and ensuring quality rollout of the plan
• Building relationships with key media in the UAE and ensuring their attendance at relevant hotel events
• Supporting the dissemination of all communications materials to media including press releases, picture stories, listings etc.
• Identifying and creating stories for internal communications to be shared via the corporate office
• Managing the media and influencer experience programme at the hotels – ensuring the highest quality of experience is delivered
• Supporting Associate Director of Marketing to develop key partnerships / sponsorships for the hotel with amplification through external comms to drive awareness / footfall / room nights etc.
• Suggesting creative ideas and ways to differentiate the hotel through impactful media relations programmes
• Working closely with the marketing, sales and e-commerce functions to ensure integration of activity across the relevant channels
• Ensuring the highest standard of delivery of any media events at the hotel – attendance required
• Day-to-day liaison with external PR and social media agencies, ensuring the quality of delivery
• Supporting Associate Director of Marketing to measure the impact (including ROI) of external communications with reporting at a hotel and corporate office level
• Support the corporate office to handle any issues that occur in the hotel with the aim of protecting the reputation of the hotel /brand in the media and on social channels
• Responsible for increasing brand awareness through the effective use of social media
• Implementing content strategies on social media platforms
• Supporting agencies to produce on brand content to use across platforms
• Analyse engagement data, identifying trends in customer interactions planning digital campaigns to build community online.
• Coach, mentor and develop Social Media Assistant Manager
• Manage social media calendars ensuring content is on brand and approved
• Setting key performance indicators (KPIs) for social media campaigns
• Budget management and ROI analysis for all campaigns

EXPERIENCE:

• 4 to 5 years of public relations experience, preferably with an international hospitality company, PR Agency or a recognized blue-chip organization.
• Strong media contacts within top tier luxury, lifestyle, fashion and business press

COMPETENCIES:

• Excellent knowledge of public relations practices within the luxury hospitality industry.
• Superior verbal and written communication skills.
• Strong understanding of social media platforms and content creation.
• Good communication and public relations skills.
• Good understanding of core hotel operations.
• Strong innovation and creativity skills.
• Strong inter-personal skills.
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Organized multitasker able to handle many diverse projects at once and meet tight deadlines.
• Strong analytical skills and data-driven thinking
• Solid stakeholder management (executive team, chefs, F&B Directors and Managers, corporate office)
• Branding knowledge
• Knowledge of traditional and digital marketing.
• Research using data analytics software.
• Event Management Skills
• Any second language besides English will be an advantage.
• Marketing and Advertising experience and background

About the Benefits:

We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, accommodation, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.