Junior Brand Manager Ice Creams

Job Location: Dubai

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

We are seeking a dynamic Junior Brand Manager (JBM) to elevate our brand presence in the Gulf Region. In this role, you will support the Marketing Manager in developing and executing long-term Ice Cream strategies. You will manage projects, ensuring alignment and engagement with local and central functions, generating consensus, and addressing business needs.

Success in this role involves building positive relationships with multi-functional teams, showcasing strong analytical and business planning skills, bringing creativity and innovation, being organized and detail-oriented, and excelling in project and timeline management.

Main Responsibilities:

PRODUCT STRATEGY: You will support the Marketing Manager in developing the Ice Cream portfolio strategy, including brand positioning and marketing mix based on consumer and market insights.

MARKETING PROJECTS: You will assist in creating yearly Marketing plans, coordinate key activities, brief external agencies, and ensure stakeholder alignment.

SALES PLANNING: You will collaborate with Sales, Trade Marketing, and Commercial functions to define and monitor the Sales plan. Analyze performance and forecast issues weekly.

MARKET ANALYSIS: You will track market and competition trends/performance drivers, consumer and shopper behavior working closely with CSU and other relevant functions

PROMOTIONS & SPONSORSHIP: You will propose, develop, and rollout consumer activations and sponsorship activities

PACKAGING: You will manage new packaging implementation, dealing with central stakeholders and external agencies.

BUDGET MANAGEMENT: you will coordinate the Marketing budget for Ice Creams, monitoring consistency of the actual spending and the economic performance and if necessary, make the corrective action.

Who we are looking for:

You bring 1-3 years of brand management experience, ideally from the dynamic world of Ice Cream or consumer goods

A bachelor's degree in business administration or marketing is essential, along with a comprehensive understanding of digital marketing. Strong analytical skills are crucial for interpreting market trends.

Fluency in both English and Arabic is a prerequisite, as is the ability to negotiate and foster interpersonal relationships with ease. Your bilingual proficiency will distinguish you, complemented by your unique negotiation and interpersonal skills.

This role offers incredible growth opportunities and the chance to impact beloved Ice Cream brands. If you're passionate about marketing and ready to join an exciting team, apply now and let's create something extraordinary together!

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

You will be part of innovative and ground-breaking initiatives. With an open mind, proactive approach and flexibility, you will be an invaluable resource. By focusing on targets and thriving in a dynamic and fast-moving environment, you will contribute towards your own as well as your team's goals. Employee contribution and engagement at Ferrero is individual, team and organizational based, so you should have the ability to work independently, as part of a team and build good relations with stakeholders at all levels.