Lead Marketplace Manager (Amazon.de)
AM.PM
We are looking for a Lead Marketplace Manager who will take full responsibility for sales and P&L, maintaining and growing the AM PM brand to the top of its categories on Amazon.
We need a high-caliber professional — a strategic thinker who is also hands-on, capable of managing day-to-day tasks to ensure smooth execution and support business growth.
Tasks
Strategy
- Develop and execute a 12–24 month growth strategy focusing on market share, margin, and ACOS (ROI).
- Identify non-obvious growth opportunities within marketplaces.
- Set and decompose goals by marketplace/category/SKU. Conduct weekly business reviews.
- Manage product economics (pricing, discounts, promotions, logistics, returns, VAT/platform commissions).
Category Management & Assortment
- Define the assortment strategy: SKU matrix by segment, price tiers, and competitor top-sellers.
- Manage positioning and pricing corridors vs competitors, ensuring price parity and basket index control.
Operational Excellence & Logistics
- Manage FBA, FBM models on Amazon, as well as 3PL and warehouse partnerships
- Select and test optimal fulfillment strategies to maximize conversion and product availability.
- Oversee inventory management: demand planning, stock allocation, and SLA compliance for replenishment.
- Reduce operational costs through tariff optimization, packaging quality improvement, and return rate reduction.
Marketing & Performance
- Oversee the full performance marketing stack: internal ads (CPC/CPA/auto/smart campaigns), Helium 10, external traffic (Google Ads, Meta, affiliates), and retargeting.
- Manage platform promotions, deal events, coupons, and discounts — proactively and with P&L impact in mind.
Content, SEO & Conversion
- Drive product listings to top search positions through effective keyword optimization, attributes, A+ content, and infographics.
- Optimize the conversion funnel: impressions → clicks → carts → orders → repeat purchases.
- Systematically manage ratings and reviews: structured responses, triggers, and reputation growth.
Analytics & Automation
- Build dashboards and alerts for sales, margin, market share, stock, returns, and penalties.
- Develop forecasting and hypothesis-testing models: seasonality, price/discount elasticity, media mix.
- Implement tools, scripts, and BI solutions to reduce manual work and accelerate decision-making.
Partnerships & Leadership
- Build strong relationships with account managers on Amazon; participate in pilots and beta programs.
- Provide cross-functional leadership — collaborating with production, logistics, finance, design, and legal teams.
- Mentor team members, establish standards, processes, and foster a culture of growth.
Requirements
- 3+ years of marketplace management with proven GMV and margin growth in large categories. Experience in Non-Food/DIY/sanitaryware is a plus.
- Deep understanding of Amazon (Germany or UK) platform: SEO, advertising tools, logistics, and ranking algorithms.
- Expertise in FBA, FBM, and external 3PL logistics; experience in inventory management and return optimization.
- Strong analytical skills: advanced Excel/Google Sheets (formulas, pivots, Power Query); BI experience is a plus.
- Data-driven decision-making, precision, and accountability for measurable results.
- Strong leadership, negotiation, and communication skills with marketplace representatives.
Benefits
- Work mode: hybrid
- Full-time position
- Friendly and supportive team
- Exciting projects and real growth opportunities
- Collaborative company culture with a strong team spirit
Important: The HR department accepts responses only through the JOIN platform, please send us a resume in this way, other communication methods are not available
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