Manager - Digital Marketing - NMC Healthcare
Talent Pal
Date: 5 hours ago
City: Dubai
Contract type: Full time
- Responsible for developing and executing digital marketing strategies to promote services, manage social media, optimize website content, run paid advertising campaigns, and analyze performance metrics. He/she will focus on driving patient acquisition, engagement, and retention while maintaining brand’s visibility, integrity, and compliance with industry regulations.
- Develop Digital strategy and execute online/digital-marketing initiatives using hands-on and project management skills with collaborative, cross-functional teams (e.g., designers, developers, product management, video producers & editors, writers, etc.)
- Maintain and manage all online/digital media including website content management, social media communications and management, Search Engine Optimization (SEO) marketing and Paperclip (PPC) campaign management.
- Help with online directory listings; email marketing campaigns; email list management and event production as needed.
- Measure and monitor online performance, competitor sites and digital advertising campaigns.
- Help maintain digital asset management server, manage all other platforms serving Digital activities WhatsApp, CRM, HIS, White Label App.
- Track specific milestones, including related email, advertising conversion rates, and other key metrics that relate to the campaign including any ROI against project goals
- Interface with creative team as needed for key projects
- Plan and execute online advertising, includes Banner and Email campaigns, Search and website promotions, SEM, SEO, Affiliate and all other Channels
- Email, SMS, WhatsApp marketing plans.
- Keeps management informed by preparing reports, making presentations, interpreting information, making recommendations.
- Liaise with Digital agencies for regular deliverables and tracking projects
- Bachelor’s degree or MBA degree in Marketing & Communication
- Certification in Digital Marketing (preferred)
- Minimum 6 - 8 year of experience with at least 2 years in the similar role / Healthcare experience is a plus
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